Ensuring Product Success Through Customer Validation

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Courtyard by Marriott San Diego Central

8651 Spectrum Center Boulevard

San Diego, CA 92123

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Join Centercode for an evening of for an evening of Customer Validation (Alpha, Beta, and Delta Testing) thought-leadership, professional development, and networking.

Learn how world-class technology companies utilize targeted, real-world testers to identify critical product defects, user experience issues, feature gaps, and interoperability issues prior to release so they can make evidence-based product recommendations that lead to increased customer satisfaction.

Whether your product is hardware or software, B2C or B2B, you'll walk away with actionable insights to improve your customer feedback program, improve launch outcomes, and increase profitability.

Who Should Attend:

Product Management Professionals

Running Alpha, Beta, and Delta Tests to capture feedback that will drive product development decisions, improve launch outcomes, and prioritize product roadmaps.

Quality and Engineering Professionals

Seeking broader testing environments and unique test cases outside the lab to identify and resolve product issues early on - ultimately saving money, time, and resources.

Customer Support Professionals

Looking to provide better support outcomes by leveraging product insights to deliver faster response times, while decreasing returns, and reducing support costs.


Registration and Networking

Network with locals over hors d'oeuvres and drinks and share best practices on collecting customer feedback.

Welcome and State of the Industry

Learn about the growing importance of customer feedback during pre-release testing.

Ensuring a Successful Product Launch: Customer Validation 101

Understand key Customer Validation attributes and how it benefits your entire organization.

Key Steps for Running Successful Alpha, Beta, and Delta Tests

Learn how to plan and execute effective Customer Validation tests.

Customer Validation Results:
Generating Product Insights and Recommendations

See how to leverage actionable customer feedback to make confident, data-driven product decisions.


Our team will be available to answer questions about your specific product testing challenges!

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Courtyard by Marriott San Diego Central

8651 Spectrum Center Boulevard

San Diego, CA 92123

View Map

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