Don’t let marketing take a back seat this year. Kick 2020 off right with a four part class series designed to spark ideas, give you actionable advice, and show you the tools you need to accomplish your new goals.

You'll attend four 1.5 hour classes once a month for four months.

If you are serious about getting the most out of your marketing efforts this year, then these classes are a must.

We are kicking the series off with our most sought-after class: Digital Marketing Trends (we’ve sold this class out two years in a row!). Then the following two classes are all about your sales and marketing pipeline - how to fill it and how to nurture people to close.

The last class is how to put into action what you’ve learned in classes 1-3 without hiring a totally new team or spending a fortune on software.

Each class contains a 40 minute presentation and a 20 minute Q&A panel.

The 4 Part Series Agenda:

Class 1: 2020 Digital Marketing Trends

Marketing moves at the speed of light. The new year brings shiny new consumer trends, data, tools, tactics, and strategies. Add a few plays to your marketing playbook and stay ahead of the curve as we break down what’s on the horizon for 2020. We’ll discuss:

• How to get back to the basics of marketing
• The steady rise of conversational marketing (and how to get started)
• Steps to help you combat the “social media detox”
• How to choose a marketing technology stack that suits your business

…and a whole lot more.

Q&A Panel: Britany Ochalek, Marketing Director; Brooks Manley, Digital Marketing Specialist; and Kory Radford, Director of Sales and Marketing at Engenius.

Class Date: February 27

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Class 2: Mastering the Buyer’s Journey Pt I: Drive Traffic & Acquire Leads

The buyer’s journey isn’t what it used to be. Acquiring leads and customers is no easy task, but digital marketing offers a ton of opportunities. Learn how to master the top of the funnel as we dive into SEO, paid media, email, content, and more. We’ll also answer some age old questions, including:

• What are the best channels for B2C v.s. B2B?
• What’s the best approach for local brands vs. national brands?
• When should you invest in advertising vs. rely on organic tactics?
• How do you keep up with the ever changing search (SEO / SEM) landscape?
• What Is Account Based Marketing, and is it right for you?
• How often should you be posting content?

Q&A Panel: Brooks Manley, Digital Marketing Specialist and Britany Ochalek, Director of Marketing at Engenius

Class Date: March 24

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Class 3: Mastering the Buyer’s Journey Pt II: Nurture, Close & Retain

Acquiring site traffic and leads is just the start to a successful marketing funnel. Nurturing, closing, and retaining customers are the keys to growth. But the days of disingenuous sales pitches and hounding people with repeated cold calls are over. Digital marketing has ushered us into a new era. Hear Engenius CEO Chris Manley speak on:

• How to align sales and marketing for a smooth funnel
• How to automate email marketing to nurture leads
• How to nail personalization to move leads through your funnel
• Why you need to keep marketing to customers with the flywheel model

Q&A Panel: Chris Manley, Engenius CEO; Kory Radford, Engenius Director of Sales and Marketing; and TJ Deluccia, Engenius COO.

Class Date April 23

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Class 4: Marketing Tools & Team: How to be Money Conscious & Effective

Pull together everything you’ve learned so far and learn how you can implement new tactics without breaking the bank. The two most crucial assets in your marketing department are your team and your tools. Learn how to set yourself up for success amidst countless options. Find out:

• Which marketing tech is best for different industries, products, and experience levels
• What the marketing tech stacks look like at some top companies
• The top things to consider when hiring for marketing
• What questions to ask in marketing interviews
• What to outsource and what to keep in-house

Q&A Panel: Chris Manley, Engenius CEO; TJ Deluccia, Engenius COO; and a special guest.

Class Date: May 20

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Location:

Classes will be hosted at the auditorium at the University Center of Greenville

The University Center of Greenville offers over 60 academic programs from 9 accredited and strongly ranked South Carolina based Universities and Colleges for the benefit of the Citizens and Economic Community of Greater Greenville and the Upstate; including, Bachelor Completion, Master, and Doctoral Degree Programs supported with state-of-the-art technology, classrooms, labs, and study facilities.