Engaging Your Followers & Stakeholders Online

Engaging Your Followers & Stakeholders Online

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Online event

Refund policy

This three-hour class will cover the basics of engagement and will provide you with practical, low-cost strategies to increase awareness.

About this event

The world of social media, email outreach and digital communications can be a little overwhelming. When you throw in trying to engage different audiences, it can make your head start to spin. Online platforms are often the easiest, quickest, and most cost-effective way to communicate with your various audiences, but if you aren’t getting traction, it might seem like a waste of time. This three-hour session will show you how to make the most of your effort! We’ll cover establishing (or refining) your online presence, which platforms make the most sense for each of your audiences, and how to engage online with donors, volunteers, and other stakeholders.

There will be plenty of time for Q&A, so come with all your social media questions! You’ll receive a workbook to use during the session and all participants will leave with a toolkit of resources, including templates, worksheets, and helpful links. Key employees or stakeholders are encouraged to attend if the founder or director is unable to.

Note: While this class is specifically designed for nonprofit professionals, any small business is welcome to participate. Our instructor will be able to speak to any differences in your approach with customers and partners vs stakeholders, donors and volunteers.

Who Should Attend?

  • Nonprofit Founders, Executives, and Admins
  • Board Members and Volunteers Interested in Doing More
  • Nonprofit professionals like consultants and freelancers, working with multiple orgs
  • Anyone new to starting or running a nonprofit organization
  • Both new and established nonprofits are encouraged to attend
Engaging Your Followers & Stakeholders Online image

Julie Niehoff will be the instructor for this online class.

Julie is Co-Founder & CMO for Distance Learning Media, an education technology firm that specializes in workforce development and continuing education. She is also a co-founder and Director of Education for the Local Business Institute, a national nonprofit that helps regional organizations that support small businesses across the US. Julie has worked with thousands of nonprofit organizations, both large and small as a former Director of Education for Constant Contact and as an adjunct instructor in Marketing for Austin Community College, specializing in nonprofit studies. She is a past Vice-Chair of the Texas Association of Nonprofit Organizations, has founded three successful nonprofits over the past 15 years and serves in an operational capacity for two of them today, while also serving on multiple boards. Julie is a celebrated public speaker, small business and nonprofit trainer and advocate. Her teaching style is informal or conversational, and she is known for making seemingly complicated topics very easy to grasp. View Julie's LinkedIn Profile.

What To Expect:

This is a virtual class using Zoom meetings. Participants will be able to speak and interact with the instructor and others, as if in a live, in-person session. There will be ample time for Q&A at the end, but we also have plenty of group discussions planned during the session as well. There will be two ten-minute breaks to allow for checking your email, grabbing a cup of coffee, etc.

Course Materials:

  • All participants will receive a follow-along workbook to take notes, follow instructions, and complete exercises during the session.
  • Presentation slides and exercises will be provided to all participants.
  • Participants will also get a free toolkit - a collection of templates, forms, worksheets, and other resources that will be made available at the end of the class.

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.

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