Registration is still open, please do so.
Please ensure you come to theThatcher Business Education Centre receptionto check-in from 11.45am - this for fire regulations purposes.
Engaging with the Humanities: Emma Smith
Building the Shakespeare brand: Marketing the theatre in the Elizabethan period
Wednesday 19 October 2016, 12.15 - 1.15pm
Oxford Saïd is pleased to welcome back Professor Emma Smith to the School on Wednesday 19 October as part of our Engaging with the Humanities series.
Theatre was the new media of Elizabethan London. This talk discusses the evidence for how entrepreneurs developed this new industry, including issues of early modern branding, advertising, and intellectual property. Seeing how commercial and artistic imperatives overlap (and occasionally pull in different directions) gives a different, more material angle on the development of Shakespeare - as playwright and as commodity.
Registration will open at 12pm with lunch served from 12-12.15pm, the talk beginning promptly at 12.15pm and conclude by 1.15pm. Registration is essential so please click 'Register' above to confirm your attendance.
About the speaker
Emma Smith is Professor of Shakespeare Studies at Hertford College, Oxford, and has written widely on Shakespeare and early modern drama. Her book Shakespeare’s First Folio: Four Centuries of an Iconic Book is published by Oxford University Press in March 2016.
Please remember that registration is required to attend this event. The seminar is open for anyone to attend and will take place at Saïd Business School.
Please note that filming, live streaming and photography will be taking place during this event. By entering and participating you are giving your permission to be recorded and for the School to us the media in future.