Content may be king, but experience is the kingdom. How do you turn the science and art of game design into strategies to creating audiences and keep them wanting more?

This workshop covers some core lessons learned and applies specific strategies learned from 2-years of research. Our findings indicate that the formal practice of game design offers three key foci that may likely prove useful to industries and practices concerned with improving their audience engagement strategies. These three foci are experience, agency and play. This workshop includes content adapted from our presentations at SXSW, the Game Developer’s Conference, and news organizations. These approaches are likely to improve the struggles facing not only the news industry, but other domains like activism, social impact, civic participation, and consumer retention.

About the workshop organizer:

Lindsay is an associate professor at American University and founding director of the American University Game Lab and Studio. He is the Fall 2017 Visiting Knight Chair at the University of Miami. His work has received awards and recognition from the Games for Change Festival, the Digital Diversity Network, the Association of Computing Machinery's digital arts community, Black Enterprise and others. He has published more than 50 papers, articles and book chapters on games since 2009. His creative work has been selected for showcase internationally including New York, Paris, Sao Paolo, Singapore, Chicago, Vancouver, Istanbul, and others. He has given talks at the Game Developers Conference, SXSW, Games for Change Festival, the Online News Association, the Society for News Design, and many other industry events.

More information about this and other workshops visiting Knight workshops are available at knight.persuasiveplay.org

Located at the Wolfson Building Room 1020, The Center for Communication, Culture and Change.