ENGAGE: The NYC Digital Storytelling Conference
Tuesday, April 29, 2014 from 12:00 PM to 6:00 PM (EDT)
New York, NY
You have a really, really challenging job.
If you’re a publisher, a tech company or on the brand side, you know that adept digital storytelling is key to success today. But in terms of technology and trends, today is radically different than yesterday—and tomorrow will be nothing like today. How do you keep up with what works? How do you separate what’s hype from what helps? How do you keep your sanity?
This one-day digital storytelling event will gather together a carefully selected group of experts, visionaries and leaders to talk about how digital storytelling has changed--and will change. With a special focus on publishing, we’ll look at innovative ways to fine-tune storytelling within the context of advertising. We’ll examine the role of current and emerging technology. Ultimately, we’ll help you drive and create amazing content experience for viewers and users alike.
- Storytelling via platform: What’s cutting edge–and cutting through
- The real role of publisher as a creative agency for brands
- Selling native advertising via narratives: What the hottest publishers are doing
- Retail and narratives: How a good story can drive ROI
- Video and two-way communications: Can this scale?
- Storytelling through breaking news/real time news: Pitfalls and opportunities
Tony Weisman | CEO | DigitasLBi North America
Amanda Richman | President, Investment & Activation |Starcom
Troy Young | President |Hearst Digital Media
Michal Pasternak | Chief Experience Officer | HUGE
Megan Liberman | Editor in Chief | Yahoo! News
Derek Murphy | General Manager | USA TODAY
Dirk Barnett | Creative Director | The New Republic
Philippe von Borries | Co-founder and CEO | Refinery29
Ellie Hirschhorn | Chief Digital Officer | Simon and Schuster
Evan Ratliff | Co-Founder and Editor-in-Chief | Atavist
Drew Bartkiewicz | Co-Founder and CEO | lettrs
Jeff Newton | Associate Producer | 60 Minutes
Matt Semel | Director, Producer and Founder | Cowboy Bear Ninja and 10ton
For speaking and sponsorship opportunities, please contact Doreen Naor at email@example.com.