$595

Employee Advocacy Seminar: A How-to Guide from Leading Brands

Event Information

Share this event

Date and Time

Location

Location

American Management Association

55 4th Street

#662

San Francisco, CA 94103

View Map

Refund Policy

Refund Policy

Refunds up to 30 days before event

Friends Who Are Going
Event description

Description

Employee advocacy programs are one of the fastest-growing trends in social media. According to the latest research, more than 80% of companies in the US now have some kind of employee advocacy program in place, ranging from social selling to internal and external communications, marketing, brand building and employee engagement and recruitment programs.

This intensive one-day seminar will help you kickstart your employee advocacy program. It will address key issues and challenges, such as how to develop the program, train and ensure the participation of employee advocates, choose the right tools and technologies and develop the right KPIs to measure program success, as well as how to manage a compliant program in a highly regulated environment and how to scale employee advocacy across a global enterprise.

You’ll hear the latest trends and best practices from industry experts, as well as case studies and lessons learned from senior leaders at 3M, Adobe, Cancer Treatment Centers of America, FedEx and Thomson Reuters.

AGENDA

8:00 - 9:00am - Breakfast & Registration

9:00 - Welcome & Opening Remarks

9:15 – 9:45 am - The 2017 State of Employee Advocacy - Jen McClure, CEO, JEM Consulting

9:45 – 10:45 am - Best Practices for Developing a Content Strategy for Employee Advocacy Programs:
Lessons Learned from Thomson Reuters - Casey Hall, Head, Social Media Business Communications,
Thomson Reuters

10:45 - 11:00 am - Coffee and networking break

11:00 am – 12:00 pm - Lessons from the Leaders. How Adobe is becoming a truly social business – A customer
centric approach - Lauren Friedman, Head of Social Business Enablement, Adobe

12:00 – 1:00 pm - Turning team members into brand advocates – The FedEx Story - Julie Clement Cochran, Global Social Media Lead, FedEx

1:00 pm - 1:30 pm - Lunch & networking break

1:30 pm – 2:30 pm - Scaling Employee Advocacy at 3M - Phyllis Welsh, Employee Advocacy Lead, 3M

2:30 pm – 3:30 pm - How to Successfully Manage an Employee Advocacy in a Highly-Regulated Environment - Victor D. Reiss, Growth / Director of Social Media, Cancer Treatment Centers of America Global, Inc

3:30 pm - 3:45 pm - Coffee & networking break

3:45 pm – 4:15 pm - Panel Discussion: The Nuts & Bolts of Building a Successful Employee Advocacy Program

4:15 pm - 5:00 pm - Panel Discussion & Q&A - The Road Ahead, moderated by Shel Holtz

Our experts will answer all your questions, and discuss future challenges and strategies to ensure the success of your employee advocacy or social selling program


Share with friends

Date and Time

Location

American Management Association

55 4th Street

#662

San Francisco, CA 94103

View Map

Refund Policy

Refunds up to 30 days before event

Save This Event

Event Saved