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Emotional Design Psychology [E2] - Ottawa (2-day Workshop)

Brian Cugelman, PhD (AlterSpark)

Thursday, May 25, 2017 at 9:00 AM - Friday, May 26, 2017 at 5:00 PM

Emotional Design Psychology [E2] - Ottawa (2-day...

Registration Information

Registration Type Sales End Price Fee HST Quantity
[E2] Emotional Design - May 25-26 May 25, 2017 CA$599.00 CA$0.00 CA$77.87

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Event Details


25-26 May 2017
9:00 am - 5:00 pm

Save up to 17%, with a qualifying discount code.


Emotional Design Psychology [E2]
2-Day Design Psychology & Neuroscience (25-26 May 2017)

Learn how to design emotionally intelligent websites, apps, and campaigns by learning the psychology and neuroscience of user emotion, motivation, cognition, and behavior. Discover how to build technologies that motivate and delight your users, while developing skills in managing their stress, and taking pre-emptive action to minimize negative user reactions. Over the 2-days, you’ll develop new skills in building emotion-driven wireframes, authoring empathetic content, conducting emotional design audits, producing engaging visuals, and more. We'll also teach you how to carry out simple, low-cost emotional impact research, and give you a head start on adopting the next generation of conversational AI bots, and emotionally intelligent technologies. 

Learn about workshop E2 >>


Who should attend our workshops

These workshops are for digital professionals who want guidance on science-based design and industry-best practices. Our training is ideally suited to:

  • Usability and UI/UX professionals
  • Graphic designers and interactive designers
  • Digital marketing and advertising specialists
  • Content strategists and web writers
  • Health promotion specialists
  • Conversion optimization & marketing researchers



Science-based, simple and practical

All our workshops are science-based, but we present our lessons with plain language and a focus on practical applications. To aid rapid learning, we use case studies, examples, and hands-on exercises that are both accessible and memorable. And, if you’d like to share your current challenges during the workshop, chances are you’ll also walk away with new insights, strategies, and wireframes that you can apply immediately.




After completing all modules, you will receive a certificate of completion. Learn more about your certification options.



What they're saying about Dr. Cugelman's workshops

“Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.”
-Alex Aranda, Senior User Experience Designer, Samsung Electronics


“Participants at any level of digital marketing expertise will get value out of this class.”
-Emily Stone, Senior Partner Marketing Manager, Microsoft


“Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.”
-Robert Hendry, Product & User Experience Leader, Inc


“This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis.”
-Czara de la Llana, Senior Interaction/UX/UI Designer, Yellow Pages


“This course was exactly what I was looking for. While I am familiar with the tools and tactics used in digital marketing I now have more insight to WHY we use/implement them.”
-Rochelle Skywarok, Digital Marketing Strategist and Investor Relations, Kin Communications





Limited class size 

To ensure a beneficial learning environment, and one you’ll enjoy, we limit our class size to a manageable number of participants. For this reason, we recommend that you reserve your spot as soon as possible. If our workshop sells out, please join our waitlist and we’ll notify you if a ticket becomes available.



Guarantees, Terms and Conditions

This workshop is subject to AlterSpark’s guarantees, terms and conditions.

Have questions about Emotional Design Psychology [E2] - Ottawa (2-day Workshop)? Contact Brian Cugelman, PhD (AlterSpark)

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When & Where

University of Ottawa
100 Thomas More Private
Ottawa, Ontario K1N 6N5

Thursday, May 25, 2017 at 9:00 AM - Friday, May 26, 2017 at 5:00 PM

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Brian Cugelman, PhD (AlterSpark)

I ran my first online social change campaign in 1998, which launched my career in digital behavior change. As a practitioner, I’ve run and evaluated numerous online project and campaigns for the United Nations, corporations, non-profit organizations, health agencies, and small businesses. As an academic, I completed a PhD in digital behavior change, and published my findings in the world’s top scientific e-health journal.

As a teacher I’ve trained well over 1,200 professionals from 900 companies on how to use digital psychology, including well known firms, such as Samsung, Salesforce, Microsoft, PayPal, and even Pentagon invited me to educate them on digital psychology. I also teach at York University.

Finally, I've spent several years developing these workshops into the best possible training on the subject. You'll enjoy a down-to-earth and fun vibe, combined with deep learning, and lots of hands on exercises. Reach out if you have any questions.



Join 1,200+ pros who’ve completed our training, from:


Have questions?

Read our FAQs

Or get in touch:
+1 (888) 977-2055


100% satisfaction guarantee

We’re so confident you’ll love our workshop, that we’re offering a 100% refund to anyone who wishes to withdraw. To qualify, simply return all your training materials and notify your instructor by the start of the lunch break on the first day. That’s pretty much it. Read the details.




Need an alternative payment method?

We understand that institutional policies may make it difficult for you to order your tickets online, and that some people experience problems with online payment systems. If you have any complications, contact us to discuss alternative payment options. We’re happy to help.

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Emotional Design Psychology [E2] - Ottawa (2-day Workshop)
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