San Francisco, California
London, United Kingdom
Going beyond the boundaries of traditional media like online banners, this panel discusses the possibilities presented by various platforms such as video, connected TV's, and mobile. How do these new platforms captivate audiences on multiple screens?
According to a new study conducted by Chadwick Martin Bailey (CMB), consumers are using their tablets and smartphones to stream video programming at an increasing rate, and they’re doing it in their homes, where televisions are available. According to the survey of nearly 1,500 consumers, 58% of people who viewed programming on a tablet did so in their homes -- and of these, 63% did so even though the program they were watching was available on their televisions. This is just one example of how consumers are using multiple platforms to engage with content.
With viewers consuming media across so many platforms, what are the best practices marketers can employ to ensure the most effective delivery of their advertising message?
Hear panelists Michael Arden (VP of Digital Buying from Digitas) and Mitch Weinstein (Director of Ad Operations at Universal McCann),and Bonin Bough (VP of Global Media and Consumer Engagement at Kraft Foods), and Trevor Guthrie (Director at OMD / Ignition Factory East) to discuss topics that include:
- Challenges involved in dealing with ever increasing media options for consumers and advertisers
- Key Cross Platform successes
- Exploring latest trends and technology in the space
Join us on August 14th as we explore the ever-evolving world of the digital ad platform. Our extraordinary group of panelist will be doing a deep dive into how emerging ad platforms have been changing the way brands spend their digital media dollars over the past years.
6:00 - 6:45: Networking / Cocktails
6:45 – 7:45: Panel Discussion
7:45 – 8:00: Q&A
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212NYC is a nonprofit organizations for professionals in the ad industry. It is the galvanizing force for the interactive advertising community in New York City, providing a forum for advertising agencies and publishers to interact, network, and learn. 212NYC’s mission is to create a forum for members to make connections, share insights, and support the digital advertising community through education, programming, and philanthropy.