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"Embodied Customer Insight" - presented by Sabine Amend

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Aikido Multnomah Aikikai

6415 Southwest Macadam Avenue

Portland, OR 97239

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Embodied Customer Insight

What if you could use movement-practices to more fully understand and influence “gut reactions” – yours and those of your customers – in relationships and in response to brands? Join us for an afternoon of embodied customer insight practice to do just that. This practice applies to personal branding, start-up marketing, and to larger organizations working on issues such as a customer experience strategies.

Since “gut reactions” (e.g. like/dislike, dis/comfort, desire to move towards or away) are a form of high-speed information-processing in which somatically-based cues play a central role, movement-based investigations are effective for accessing insights into these processes. These experientially-based insights in turn become the foundation for adapting communication and creatively expanding untapped potentials. Your result: build authentic connection, more consistently, and with greater clarity.

Facilitator:

Sabine Amend is the President and CEO of an international consulting firm. She loves making connections between her different areas of expertise in communication, somatic movement work, adult learning, and change facilitation to craft innovative methods for living adaptively in change-rich times. She is also a researcher of movement-based leadership wisdom and a graduate instructor at Northeastern University CPS.

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Aikido Multnomah Aikikai

6415 Southwest Macadam Avenue

Portland, OR 97239

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