Email Strategy, Design and User Experience: Keys to Success
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, and requires its own unique set of content, marketing and design considerations. Let’s give email a big hug and learn to love this castaway of the web.
What You'll Learn:
- How using “performance-driven email design” can drive email strategy that delivers results
- Best practices and principles for creating great emails that get users to take action
- Fundamentals of creating mobile-friendly emails
This Class is for YOU if you want to learn how to create great emails that drive action on mobile and web.
About the Instructor: Justine Jordan is Director of Marketing at Litmus, where she leads content marketing, customer education and research initiatives. Prior to joining Litmus, Justine led the creative services team at ExactTarget and was responsible for designing, building and managing email campaigns for SMB through Fortune 500 customers. She’s strangely passionate about this email marketing thing, and hates being called a spammer. Read her rants and raves by following @meladorri.