Wed., Jan 18th- 9am-12pm
Email newsletters: From idea to distribution- Priya Ganapati – Room 434
Email newsletters are becoming popular because they are easy to create and great for building a personal relationship with readers. Newsletters are also a good way to build your own media brand. We’ll cover topics such as best practices in newsletter design, writing for newsletters, growth and distribution strategies, revenue model, and technology platforms available for newsletters. Students will get an opportunity to come up with an idea for a newsletter based on their interests, design it and send it out to a list of subscribers.