$20 – $65

Email Marketing Strategies for Startups

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Location

Alley

119 W 24th St

New York, NY 10011

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No Refunds

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Description

Email marketing is a staple marketing channel for startups at any stage. And often the most effective channel. In a survey from Campaign Monitor, 59% of respondents said that email generates the most ROI for their companies.

But, with countless emails emails flooding people’s inboxes, what does it take to stand out? How should you think abut goals for your email outreach? What email strategy is smart for your brand as you work to build awareness, sales and engagement?

Join us and email experts from Morning Brew, SNOWE, maude, and Handy as we discuss

  • Setting email goals during the early stages

  • Developing an effective email strategy

  • Growing your subscriber list

  • Retaining customers and subscribers

  • Curating content for your email campaigns

  • Using email as an effective revenue channel

About the panelists

  • Alex Lieberman is the Co-founder & CEO of Morning Brew, a daily newsletter that gives you a quick and controversial round up of all things business in a quick five-minute read. Created in 2015 when Alex and his co-founder were still seniors at the University of Michigan, it’s garnered a loyal following of over 1 million subscribers. Advertisers include Microsoft, JPMorgan, Morgan Stanley, and Dropbox, and have improved their email open rates by over 125%.
  • Eva Goicochea is the CEO & co-founder of maude, a modern sexual wellness company featured in Vogue, The New York Times, Forbes, and some other 200+ publications to-date. As of December 2018, she is one of only 60 LatinX women to have raised $2M in VC funding. After studying advertising and organizational communications, she became a legislative aide in healthcare working with underserved communities. In the agency and creative world, she has worked with The Natural Resources Defense Council, ADIDAS Y-3 and SLVR, Squarespace, and Steven Alan, amongst others. In 2012, she joined Everlane as the head of social media, culture and talent. In 2015, she co-founded Tinker Watches, a line of modern, unisex timepieces which have been featured in GQ. Most recently, she was in the pioneer class of Entrepreneurial Essentials at Harvard Business School. A 6th generation New Mexican, she currently lives in New York City with her husband and four rescued pets.
  • Victor Tam, Director of Customer Retention at Handy - Victor Tam is Director of Customer Retention at Handy, the leading home services platform, where he oversees the strategy, marketing, product, and tactics for all retention-related initiatives. In October 2018, Handy joined ANGI Homeservices Inc. to accelerate growth and bring the Handy experience to millions more customers in the the $400 billion home services market. Prior to joining Handy, Victor was Producer Retention Manager at Ollie, where he developed and executed Ollie’s product retention strategy, working on cross-functional initiatives with design, engineering, marketing, and operation teams. Before Ollie, Victor was at Squarespace for over four years, holding a variety of positions from Growth to Analytics & Data Science to Business Strategy. He began his career in investment banking, working as an Analyst for UBS Investment Bank’s Global Healthcare Group. He holds a B.S. in Business Administration from Carnegie Mellon University.


Schedule:

6:30 - 6:50: Drinks & Networking
6:50 - 7:50: Panel
7:50 - 8:15: Audience Q&A
8:15 - 9:00: More Drinks & Networking




Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, and Techstars. You can find all of our past events and speakers here!

If you have any questions, please email me at danny@stacklist.com.


Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world’s leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies and thought-leadership of Verizon.

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Date and Time

Location

Alley

119 W 24th St

New York, NY 10011

View Map

Refund Policy

No Refunds

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