RM880 – RM1,980

Event Information

Share this event

Date and Time

Location

Location

neOOne Centre for Accelerated Learning

2nd Floor, No. 40, Jln Tun Mohd Fuad

Taman Tun Dr. Ismail

Kuala Lumpur, Federal Territory of Kuala Lumpur 60000

Malaysia

View Map

Friends Who Are Going
Event description

Description

Do you want to put those email addresses you’ve collected to good use?

Do you want to incorporate email marketing to your existing business strategies to secure more deals, convert more leads and win more referral sales?

Do you want to use build an email marketing system that can help you follow-up with customers easily and build your brand?

1 Comprehensive Workshop. 2 Days of Hands-on & Coaching. 5 Key Outcomes & Program Components

The statistics and the experts have said it - email marketing works. And it can help you in every stage of your sales funnel.


Workshop Benefits & Outcomes

  • Identify your right market segments and untapped business opportunities that you had never thought of before
  • Produce effective emails campaigns that connects with your target audience
  • Structure your emails for maximum effectiveness - psychologically and emotionally
  • Learn how to tap on simple content generation strategies so you won’t run out of topics to write on
  • Leverage on proven email templates for different stages of your sale cycle
  • Utilise free (or really low cost) tools to increase sales engagement by over 100%
  • Enhance your copywriting skills so you can sexify even the most boring products and services
  • Deploy an email marketing system to broadcast mass emails to all your prospects and clients
  • Improve email campaign performance with various tracking and optimisation tips




This workshop is designed for:

  • Business Development Professionals
  • Marketing & After Sales Professionals
  • Digital Marketers who wants to enhance their results in email marketing
  • SME business owners
  • Entrepreneurs
  • Trainers, Coaches & Consultants
  • If your business is >80% B2B
  • Anyone who wants to improve brand engagement, increase lead referrals and boost sales!




Full Course Outline

DAY 1:

0915 | WORKSHOP INTRODUCTION

  • Biz Dev for the new century
  • Why, How & When does email marketing fail?

0930 | MINDSET OF A PERSUASIVE EMAIL MARKETER

  • The 3 major components of Digital Marketing
  • Why content marketing in emails?
  • The Triple E Mindset
  • Email marketing in the sales process

0945 | FUNNELOGY

  • Setting clearly defined business goals
  • Moonwalking your sales funnel
  • Email Marketing in Lead Generation, Lead Engagement & Lead Conversion
  • Activity: Designing your sales funnel

1015 | YOUR IDEAL CUSTOMER PROFILE

  • The rich is in the niche
  • The S.A.M. & Baseline/Stretch test
  • Activity: The S.A.M. Chart
  • Getting into the psyche of your customer
  • Identifying their pain/pleasure, problem/solution, dominant emotions
  • Activity: Defining your ideal customer

1100 | DIFFERENT EMAILS DIFFERENT SCENARIOS DIFFERENT OBJECTIVES

  • The 7 Types of Emails
  • Cold Emails
  • Follow-up Emails
  • Newsletters Emails
  • Reactivation Emails
  • Sales Emails
  • Marketing Emails
  • Referral Emails

1120 | THE PSYCHOLOGICAL EDGE

  • The human psychology in email writing
  • The 4MAT of email structure
  • Benefit vs Features | Stories vs Statistics
  • The Triple A
  • Lead your readers & Gain their trust

1200 | CATCHY SUBJECT LINES

  • 5 Ways to Attract Attention
  • The How-Tos
  • The Lists
  • The Controversial
  • The Statement/Statistic
  • The Question
  • Activity: Draft your catchy subject lines

1300 | LUNCH & NETWORKING

1400 | THE FIRST PARAGRAPH

  • 5 Ways to Start the Conversation
  • The Story Start
  • The Statement Start
  • The Statistic Start
  • The Reverse Controversial Start
  • The Yes Tags
  • Activity: Write you first set of Yes Tag questions

1500 | BEATING WRITER’S BLOCK

  • The William Forrester way
  • The 25-25-25 rules of writing
  • Meet the most dangerous writing app in the world
  • Activity: Write your alternate version of first paragraph

1600 | THE BODY

  • Adjective and Verbs
  • First voice vs third voice
  • The T-Up Method
  • Content Guidelines (Formatting, length, tone)
  • Adding Expressive and Actionable words
  • Activity: Write your email body

1715 | END OF DAY 1


DAY 2:

0915 | RECAP & Q&A

0930 | COPYWRITING MAGIC

  • Why your teachers had been failing you
  • Getting the conversational tone
  • Improve the readability of your email
  • Tips and Tools to spice up your writing
  • Activity: Spice Up & Sexify

1015 | THE CALL-TO-ACTION

  • Creating urgency
  • Words that work!
  • Structuring your killer CTA
  • Activity: Create your CTA

1115 | THE PS

  • The secondary CTA
  • Enter the second persona
  • Strategic contents
  • Activity: Create your PS variations

1145 | THE ART OF SPLIT TESTING

  • How to split test correctly
  • What to split test
  • Factors to consider
  • Split test tech

1215 | LEAD GENERATION TECH

  • The legal issues
  • Checklist
  • Available Tools

1235 | IMPROVING YOUR INBOXING RATES

  • Inboxing vs. Delivery Rates
  • Spam filters
  • Images
  • HTML Codes
  • Links
  • Attachments

1300 | LUNCH & NETWORKING

1400 | 9 EMAIL TEMPLATES

  • The LinkedIn Connect
  • The AIDA that never gets old
  • Star. Story. Solution
  • Before>After>Bridge
  • The Con Con Con Method
  • The P.A.S.
  • The String Of Pearls
  • The Star Chain Hook
  • The No-Obligation
  • Additional templates

1420 | CONTENT GENERATION HACKS (WHAT TO WRITE?)

  • Mindmapping from your avatar
  • Activity: Force connect
  • The Topic+Life Method
  • Activity: Topic jamming
  • The 21 Evergreen contents
  • The 58 content types
  • Crowd sourcing your contents

1515 | CONTENT RESOURCES

  • Images
  • Illustrations (Fonts, Infographics, Vectors and Icons)
  • Illustration Softwares

1530 | EMAIL SERVICE PROVIDERS

  • Guide to selecting a service provider
  • Introduction to Mailerlite
  • Activity: Setting up your account
  • The Good Problem: What to do whenyour size is too big?
  • Email Marketing Geekology

1650 | EMAIL MARKETING TECHS

  • Auxiliary Performance Tracking
  • Stalker techs
  • Personality hacks
  • Marketing Automation
  • Follow-up tools

1715 | Q&A AND WORKSHOP ENDS


Participants will walk home with at least one email sales copy, dozens of catchy subject line ideas, user persona, ready-to-use email marketing system, time-tested email templates, weeks load of content ideas and more!


Email Marketing Rocks! KICKSTART.MY grew from a pathetic meet up of 20 pax to a whopping 8300+ registrations in just 3 years! Total spent: Only RM150!


Trainer's Profile

Maverick Foo

One of the business heads at a large insurance company once dropped Maverick's boss and mentor an email after his sales meeting, saying "Maverick is one of the worst sales person I've ever met." As a matter of fact, Maverick never read the email in full because not wanting to hurt him further, his boss deleted the email.

Since that day a decade ago, Maverick decided to turn his weakness around and focus on what he's better at - email marketing. Four businesses later, he can attest that over 93% of his businesses started off with an email exchange, usually a cold-email, that led on to solid deals.

Now a business development director at several ventures, where he falls short, he uses technology to overcome. Instead of cold-calling, he does cold-email. Instead of door-to-door selling, he creates sales funnels to attract the right prospects through the door.

With Maverick, you can expect textbook materials and fancy theories left at the door. A strong supporter of “you can’t teach what you have yet to understand and implement”, in his session, you'll get practical techniques, proven strategies, quick-fire tips and a sprinkle of humor and personal encounters throughout.


Client List (Partial)

Share with friends

Date and Time

Location

neOOne Centre for Accelerated Learning

2nd Floor, No. 40, Jln Tun Mohd Fuad

Taman Tun Dr. Ismail

Kuala Lumpur, Federal Territory of Kuala Lumpur 60000

Malaysia

View Map

Save This Event

Event Saved