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Email Acquisition (Network for Good Certification Course 5 of 7)

ANN = Alliance for Nevada Nonprofits

Thursday, May 7, 2015 from 9:00 AM to 10:00 AM (PDT)

Email Acquisition (Network for Good Certification...

Ticket Information

Ticket Type Sales End Price Fee Quantity
ANN MEMBER - Email Acquisition (Fundraising Certification Course 5 of 7) Ended $10.00 $1.19
NON-MEMBER - Email Acquisition (Fundraising Certification Course 5 of 7) Ended $60.00 $2.19

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Event Details

Fundraising Fundamentals Certification Course 5 of 7

Email Acquisition

This course will teach you how to build a list of active and interested supporters who will give more and spread the word about your cause. 

You'll learn:

  • How to build a quality email list
  • How to use social media to build your list
  • What list-building opportunities you already have
  • How to write great email content
  • Why segmenting and testing your emails is critical


You will receive ...

  • Email Campaign Online Course by Network for GoodThis course will give you expert advice in 7 lessons on how to grow your email list..
  • Bonus Content from Network for Good - Useful discussions on topics like: Subject Line Makeover for Click-Worthy Emails, Do Subject Lines Determine Clicks?, Do All Emails Need a Call to Action?, How Can We Add People to Our List?, and What to Do with Nonopeners?
  • 2 Pre-/Post-Training 60-Minute Teleconference Calls with Phil Johncock, ANN Executive Director - Calls are designed to bookend (pre-/post-) your online course training with Network for Good. Join us on May 7 at 9 am (pre-call).They will motivate and guide you through the process of completing the course, learning new content, and completing your certification requirements. Join a community by phone! The pre recording is available (pre-call) for you to listen to. Join us on May 28 (post-call).
  • Quiz: How Well Are You Using Email?
  • Email Capture Checklist


  1. Step 1 – Attend the pre-call on May 7 at 9 am.
  2. Step 2 – Complete the Email Campaign Course online by Network for Good on your own, at your own pace, in the privacy of your own home or office.
  3. Step 3 – Attend the post-call on May 28 at 9 am.

Course Content

  • Lesson 1: Get Your Form in All the Right Places 
  • Lesson 2: Offer Special Incentives 
  • Lesson 3: Promote via Social Media 
  • Lesson 4: Make the Most of your Calls to Action
  • Lesson 5: Measure and Track Your Results
  • Lesson 6: How to Segment Your List
  • Lesson 7: Send an Amazing Welcome Email


  • $10 = ANN Members for Module 1 (BEST VALUE*)
  • $60 = Non-Members for Module 1

Not an ANN Member, Yet? Click here to join ANN for as little as $75/year (sliding scale based on annual budget) for unlimited employees/board members from your nonprofit to access this training as well as access14+ valuable ANN member benefits. *Save up to $350 per person for the complete 7-course Fundraising Certification! 

ANN 7-Course Fundraising Certification

Each month starting in January 2015 through July 2015, ANN will offer a never-before-seen, hybrid fundraising training focusing on one important fundraising topic per month:

7 Courses

  1. Network for GoodMarketing Plan 
  2. Donor Thank You & Retention 
  3. Social Media Strategy 
  4. Nonprofit Websites 
  5. Email Acquisition 
  6. End-of-Year Fundraising 
  7. Single-Day Giving 



You, too, can get a Certificate of Completion for Course 3 like this one from Course 1 ...


When you complete requirements for each monthly module, you are eligible to receive a certificate from Network for Good as well as be eligible for continuing education points through Certified Fund-Raising Executive (CFRE) International. Complete all 7 monthly modules, and you will be eligible for a Fundraising Series Certificate from the Alliance for Nevada Nonprofits (ANN).

Each month, ANN plans to offer a different monthly Fundraising certification course (see schedule above) with 2 pre- and post-course teleconference calls.

Have questions about Email Acquisition (Network for Good Certification Course 5 of 7)? Contact ANN = Alliance for Nevada Nonprofits



ANN = Alliance for Nevada Nonprofits

Strengthening communities by increasing the influence and capacity of Nevada’s nonprofit sector

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Email Acquisition (Network for Good Certification Course 5 of 7)
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