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Elgin Walk Around Bootcamp
Tue, Oct 10, 2017, 8:30 AM – Fri, Oct 13, 2017, 4:30 PM CDT
****Session is free for all whole goods salespeople. Price for all non-whole goods salespeople is $500.
This training session is imperative to learn how to perform a high-impact demonstration. Attendees will learn the five (5) demonstration positions around the vehicle and what topics they should be discussing at each position. They will learn to discuss functionality, how the features specifically benefit the customer’s needs, and some competitive advantages. In addition to learning how to give a flawless demonstration, attendees will learn tips and techniques about how to better engage their customers during their demonstration to enhance customer understanding of the advantages of Elgin products. We will also discuss the competitive landscape in detail, going over strengths and weaknesses of each of our competitor’s products. Learners will be given substantial time to practice the walk-around demonstration, and they will be expected to give a final demonstration on the final day of training, which will be recorded on video.