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Elevating Your Brand Through Storytelling

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Stafford House Chicago

332 South Michigan Avenue

#500

Chicago, IL 60604

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Elevating Your Brand Through Storytelling

Presented by Rebecca Steurer, Co-Founder of Content Academy

Wednesday, November 15, 2017
6 p.m. to 8 p.m.
332 S Michigan Ave #500, Chicago, IL 60604

Learn how to effectively and efficiently manage and measure your social media messages use free and fee-based tools.

When was the last time you didn’t click the “Skip Ad” button because you wanted to watch a commercial? Was the commercial formatted as a story or a sales ad? It’s safe to assume it was a compelling story that related the information to your life. Now for the million-dollar question, how do you develop your brand story that people will notice? This interactive workshop will demonstrate how storytelling makes an impact on reaching and connecting with your audience, why storytelling is a necessity in the digital space and most importantly, how to get it done!

The seminar will examine:

  • The benefits of developing stories to promote your brand (ROI)
  • The different types of storytelling opportunities
  • How to craft your brand’s story
  • What it takes to develop and share your story and keep it alive
  • How to integrate your storytelling within your overall marketing strategy

About Your Seminar Leader

Rebecca Steurer has been practicing content strategy long before content strategy had a name (she started in 2000). Now, Rebecca consults, freelances and educates others about content strategy and how it can optimize their overall content operations and marketing efforts.

What to Bring

  • Something to take notes
  • Recommend to bring a computer if you want to start working on your project
  • What is Provided
  • Knowledge and insight you can use to apply content marketing
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Date and Time

Location

Stafford House Chicago

332 South Michigan Avenue

#500

Chicago, IL 60604

View Map

Refund Policy

Refunds up to 7 days before event

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