Effective Public Relations Strategies
Thursday, September 12, 2013 from 8:00 AM to 9:30 AM (EDT)
For an entrepreneur or small business owner, a public relations strategy is often the last thing on their mind. They know they need something along the lines of PR or promotion… but what, exactly? An article in the paper? A Facebook page? Some branding material?
Tampa Bay public relations professional, Nicole Mantzanas, founder of the communications firm, NEA Group, will shed some light on:
• How to tackle public relations with limited funds, and how it helps the bottom line
• What to do as an early stage company to begin building relationships with key publics
• Hear best practices on ways to promote yourself and your company
• Why you should (or should not) get on the social media bandwagon
About Nicole Mantzanas:
With degrees in both Public Relations and Telecommunications, Nicole Mantzanas has publicized, marketed and promoted some of the most prestigious companies and organizations in the Tampa Bay area for more than 13 years.
Armed with extensive knowledge and experience in all aspects of the communications field, Nicole founded NEA Group with the philosophy that public relations and a solid communications plan should be an important, affordable and accessible part of any business, large or small. With the right words, strong article placement and a great design, any message can be communicated effectively.
After graduating from the University of Florida, Nicole began her career at WFLA-TV in Tampa, where she managed all public relations, internal communications and specialty promotion production. She then worked in the public relations department at Shriners International Headquarters, the corporate headquarters for one of the largest non-profits in the country. She promoted events, wrote extensively about Shriners patients, the Shrine fraternity and employees, while also managing a variety of corporate projects. She crafted and communicated messages from the CEO, chairman of the board and other top executives. Following Shriners, Nicole was hired as PR manager, and quickly promoted to director of public relations, for Catalina Marketing, an international behavior-based marketing company located in St. Petersburg. At Catalina Marketing, Nicole directed all internal and external communications, including all media relations, advertising, CEO communications and all other executive communications.
In 2010, Nicole served as President of the Tampa Bay Chapter of the Public Relations Society of America, managing a board of 10 and a membership of more than 150 professionals. That same year, she was named to the Tampa Bay Business Journal’s prestigious list of “Up & Comers” – an annual list of young Tampa Bay business men and women making an impact on the community. Nicole has served on the board of directors for Frameworks of Tampa Bay, a non-profit dedicated to teaching social and emotional learning to young adults. She currently serves on the board of directors for the Public Relations Society of America, is an active member of the Junior League of Tampa, and provides pro bono services for St. John Greek Orthodox Church and the Entrepreneurs’ Organization (EO).
NEA Group services include:
Communications strategic planning
Media relations (news releases, story pitching, spokespeople)
Collateral creation (brochures, advertisements, direct mail, e-newsletters)
Social media planning, implementation and monitoring
Copywriting, editing, proofreading
USF is an Equal Opportunity/ Equal Access/ Affirmative Action Institution. Please notify USF CONNECT, 3802 Spectrum Blvd., Suite 100, Tampa, FL, 33612, call 813-974-1082, or email Wendy Plant at email@example.com, a minimum of five (5) working days in advance, if an accommodation for a disability is required.
Disclaimer: The University of South Florida and USF Research Foundation, Inc. are committed to the free exchange of ideas, reasoned debate and intellectual dialogue. Speakers and scholars with a diversity of opinions, perspectives and professional experiences are invited to the campus to provide the community with important or differing points of view, some of which may be deemed controversial. The views, opinions and conclusions of those invited to speak on the campus do not necessarily reflect the views of the university administration or any other segment of the university community. Nor are those invited to speak on campus necessarily authorized agents or representatives of the University or Research Foundation. The use of University or Research Foundation facilities for an event or presentation does not constitute an endorsement by the University or Research Foundation of the views, opinions and conclusions of those invited to speak.
When & Where
USF CONNECT 1
USF CONNECT hosts monthly Seminars on various topics of interest for start-up companies. Check out the full calendar of events hosted by USF CONNECT and our partners.