EDA | Sales and Economic Development: The skills needed to market and sell your community

Sales and Economic Development:
The skills needed to market and sell your community

Thursday, November 19, 2015
2:00 pm ET / 1:00 pm CT

featuring

Brent Pollina
Vice President, Pollina Corporate Real Estate

and

Michael Langley
Founding CEO, Greater MSP

moderated by

Tim Terrentine
Managing Director, Consultant Connect

As an Economic Developer, you are no doubt one of your community's greatest assets. While you may not see yourself as a traditional salesperson, in your role, that is what you do! In this webinar, we're joined by leading experts on both sides of the table to share best practices for building a successful sales strategy in your community. Whether you consider yourself seasoned in sales or not, you simply can't miss this!

Brent Pollina, Vice President of Pollina Corporate Real Estate works closely with corporations in order to ensure that they achieve and surpass all of their real estate goals. He actively represents corporations in all aspects of the real estate transactions, including site and building evaluation, lease negotiations, purchase contracts and lease administration.

Michael Langley, founding CEO of GREATER MSP (Minneapolis Saint Paul Regional Economic Development Partnership), leads global promotion, regional strategy and project management for economic growth and job creation in the Minneapolis Saint Paul region. Mike and his team at Greater MSP represent 3.5 million residents and a Gross Metropolitan Product of over $230 Billion. He brings years of experience to the role as a widely recognized economic development strategist who has also led successful regional economic development organizations in Florida, Pennsylvania and now Minneapolis.

You will Learn:

• How to uncover the "secret sauce" that is setting communities apart when marketing to site consultants
• Best practices in building a team of economic developers that are recruited and trained for a sales-focused role
• What skills you need to market your community
• The tools and training top-performing teams are providing for their economic developers

Join us for ProLearning Lab's November webinar. It's one you surely can't miss!