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EDA Regional Success in Economic Development: Strategic Doing

Pro Learning Laboratory

Thursday, June 23, 2011 from 1:00 PM to 2:30 PM (CDT)

EDA Regional Success in Economic Development:...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Individual Ended $79.00 $2.97
Non-Member Individual Ended $89.00 $3.22
Small Group 2-5 Individuals, one location Ended $153.00 $4.82
Large Group 6 or more Individuals, one location Ended $225.00 $6.62

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Event Details

EDA Regional Success in Economic Development: Strategic Doing

Strategic Doing is designed to solve problems common in regional economic development where strategic planning fails. Strategic Doing is a new discipline for developing and implementing regional strategy in loosely joined networks.

Conventional approaches to strategic planning do not work well to meet the complex challenges we face today. The reason is simple. Strategic planning does not work in open networks. Traditional strategy practices emerged from large hierarchical, “command and control” corporations! A small group of people at the top of the organization did the thinking, while others did the doing.

In economic development, there are no hierarchies. Yet, we still need to do strategic thinking. And now, more than ever, we need to act strategically. So, how do we focus our limited resources where they are likely to have the largest positive impacts?

Where strategic planning is slow, linear and costly, strategic doing is fast, iterative and inexpensive. Strategic Doing guides strategy across jurisdictional and community boundaries to build action-oriented collaborations quickly. Strategic doing is catching on because people can understand it, apply it, and have fun, as they move their ideas into action. This webinar will give you insight in to the potential of Strategic Doing as well as the tools and methods.


What the Webinar Will Cover

  • What is Strategic Doing?
  • How does Strategic Doing bring people together on strategic priorities?
  • What are current examples of Strategic Doing in regional economic development?
  • How can I apply Strategic Doing in my region?
  • How is success measured?

Bring your curiosity and questions. There will be ample time for your questions throughout this interactive webinar. Bring your team so everyone is on the same page from the beginning.



     Date: June 23th, 2011

     Time: 3:00 PM AT / 2:00 PM ET / 1:00 PM CT / 12:00 PM MT / 11:00 AM PT

     Run Time: 90 Minutes; 60 Min. presentations; 30 Min Q&A with Discussion

     Off-Line Payment Form

     Frequently Asked Questions



Featured Presenter


Ed Morrison

Purdue Center for Regional Development


Ed Morrison is a member of the staff of the Purdue Center for Regional Development, Purdue University. For the past six years, he has been developing new, network-based models for economic and workforce development.

These approaches emphasize the strategic value of focused regional collaborations and open innovation in today's global economy. As a part of this work, he has developed new disciplines in regional strategy, called Strategic Doing. He currently teaches these new methods and tools in the advanced strategy lab at the University of Oklahoma Economic Development Institute.

For over twenty years, he conducted strategy projects with economic and workforce developers in the U.S. His work won the first Arthur D. Little Award for excellence in economic development presented by the American Economic Development Council.

Prior to starting his economic development work, Ed worked for Telesis, a corporate strategy consulting firm. In this position, he served on consulting teams for clients such as Ford Motor Company, Volvo, and General Electric. He conducted manufacturing cost studies in the U.S., Japan, Mexico, Canada, Italy, Sweden, and France.

Ed started his professional career in Washington, D.C., where he has served as a legislative assistant to an Ohio Congressman, staff attorney in the Federal Trade Commission, and staff counsel in the US Senate. He holds a BA degree cum laude from Yale University and MBA and JD degrees from the University of Virginia.



Eric P. Canada

Blane, Canada Ltd.

Eric Canada of Blane, Canada Ltd. is a nationally recognized authority on business retention and existing business strategy. He is also recognized for his work in economic development marketing.

Mr. Canada has built the largest active laboratory of business retention research in North America. He actively works with well over 150 economic development organizations in 38 states/provinces and 32 large regional development organizations on all aspects of business retention program design, implementation, and problem solving. He manages the only consortium of statewide BR|E program managers including participants from 18 states and 2 Canadian provinces.

He is the developer of the Synchronist Suite®, a widely used online software tool kit for for managing existing business strategies, business retention as well as prospect management.

He developed the industry’s only “Key Performance Indicators” (KPI) covering:

  • Community’s economic portfolio (business base)
  • Community’s product evaluation (workforce, business climate, etc.)
  • Employer satisfaction

Mr. Canada also has an extensive and diverse body of published research. Free articles 


This webinar is produced by Blane, Canada Ltd., a founding member of the Professional Learning Laboratory a joint venture of:


Blane, Canada Ltd.

1506 Cadet, Suite 100

Wheaton, IL 60189



© Blane, Canada Ltd. 2011

Have questions about EDA Regional Success in Economic Development: Strategic Doing? Contact Pro Learning Laboratory

When & Where

On-Line Webinar

Thursday, June 23, 2011 from 1:00 PM to 2:30 PM (CDT)

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Pro Learning Laboratory

This webinar is produced by Blane, Canada Ltd. and offered by economic development affiliates as a value added professional development opportunity for members. All Pro Learning Laboratory trainers are committed to providing high-quality content and expert instruction without commercial messages.

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