RM80 – RM480

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Location

Location

Selangor Digital Creative Centre (SITEC)

E-28-1, City Park, i-City

Jalan Multimedia 7/AG, Seksyen 7

Shah Alam, Selangor 40000

Malaysia

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Event description

Description

Do you want to supercharge your online sales?

Do you want your customers to remember your brand?

Do you want to dominate the market place?

Designed & Developed for eCommerce entrepreneurs & online merchants, in this power-packed business clinic, you will learn how to:

  • Craft Attention-Grabbing product headlines
  • Sexify your products with Engaging Benefit Statements
  • Create marketing messages that your target audience can relate to
  • Reduce & Even Eliminate any sales friction with the Assurance Amplifier
  • Storify your product descriptions with quick and dirty copywriting hacks
  • Increase sales with killer Call-To-Actions


Take Home Materials


COURSE OUTLINE

0930 | REGISTRATION & NETWORKING

1000 | MINDSET OF THE EFFECTIVE DIGITAL MARKETER

  • Strategy - Creativity - Technology
  • The TRIPLE-F Framework: Fundamentals - Funnels - Fast-Track
  • Mindset - Cheapass, Lazyass, Hotass

1020 | FUNDAMENTALS | KNOW YOUR CUSTOMERS

  • Ideal customer profile
  • Demographics & Psychographics
  • Pain>Frustrations, Goals>Dreams
  • Dominant emotions
  • Activity: Map out one avatar

1100 | FUNDAMENTALS | CRAFTING YOUR MARKETING MESSAGE

  • Bringing it all together - Avatar + Research
  • Activity: Benefit statement constructor
  • Activity: Problem statement constructor
  • Activity: One-line Hero Headline (Framing Question Method)

1145 | FUNNEL | COPYWRITING MAGIC

  • The Psychology of words
  • Copywriting Quick Hacks
  • Remember the 4MAT
  • Check the FK Score
  • Grammar Tools
  • Activity: The Sexification of your Product Description

1230 | FUNNEL | ASSURANCE AMPLIFIER

  • The battle of Emotions
  • Awards, Trust Building Elements, Badges
  • Social Proof (Reviews)
  • Anticipating & Eliminating the common concerns
  • FAQ

1300 | ILLUSTRATION RESOURCES

  • Icons, Vectors, Infographics
  • Product Photos
  • Softwares
  • 30s Videos

1330 | WHAT’S NEXT

  • Know your product ladder
  • Email marketing
  • Retargeting
  • Remarketing
  • Marketing Automations

1345 | Q&A & WORKSHOP ENDS


PRE-REQUISITE

  • Must be a member of Go-eCommerce.com.my. (Sign up details in the FAQ)
  • Must already be selling online. Sorry, this is not a class for newbies. You must already have products selling online, so we can work on improving it.


FAQ

Q: Hi! How come there’s a huge difference between the normal price and the early bird price?
A: Well, it’s to create a sense of urgency, no? Truth is, this new workshop series is held in partnership with MDEC and SITEC, which is why the early bird rate is only available to existing Go-eCommerce members.

Q: What’s Go-eCommerce?
A: Ok, I don’t want to get the wrong definition here, so let me just copy and paste what they have on the website: Go eCommerce is an online platform that both Malaysia Digital Economy Corporation and SME Corporation Malaysia developed together. It serves as an active learning platform and hub that acts as a comprehensive guide for all SMEs who are keen to explore and build their businesses via eCommerce. The aim of Go eCommerce is to enable and empower SMEs to channel or diversify their businesses digitally. The digital marketplace is vast and vibrant – trading activities are not limited by geographical boundaries and is open twenty four-seven – making it an extremely viable business direction that most SMEs must make.

Q: If I sign up as a Go-eCommerce member, will I be entitled for the super early bird rate for this workshop?
A: Now you’re thinking…. Yes, you can. Registration is free too. Just head over to www.go-ecommerce.com.my, fill up your details, and enter BDLABS as the referral code.

Q: Cool! How many tickets can I get?
A: As many as you want. So you can bring along your team members, associates, business partners etc.

Q: I understand you’re donating your profits to Autism Cafe, right?
A: Yeah. Since MDEC and SITEC are kind enough to cover the cost of the venue and food, I’ll probably just take an Uber fee and the rest of the proceeds will be given to Autism Cafe. Thanks for the support! We’ll probably post your name and company name as a BIG thank you on one of our social media platforms. Who knows? It may bring you some visibility because people do like to work with businesses who have a heart.


PARTNERS & SPONSORS

Go eCommerce is an online platform that both Malaysia Digital Economy Corporation and SME Corporation Malaysia developed together. It serves as an active learning platform and hub that acts as a comprehensive guide for all SMEs who are keen to explore and build their businesses via eCommerce.

The aim of Go eCommerce is to enable and empower SMEs to channel or diversify their businesses digitally. The digital marketplace is vast and vibrant – trading activities are not limited by geographical boundaries and is open twenty four-seven – making it an extremely viable business direction that most SMEs must make.


Malaysia Digital Economy Corporation Sdn. Bhd. (MDEC) is the holistic, government-owned agency launched in 1996 to pioneer the transformation of Malaysia’s digital economy. Its roots stemmed from Vision 2020, the plan to develop Malaysia into a fully-developed nation by 2020.


The Selangor Information Technology and E-Commerce Council (SITEC) was established by the Selangor State Government, under the secretariat of Invest Selangor to develop Selangor as the regional trading hub for e-commerce, and to uplift the startup ecosystem. The SITEC Council is chaired by Selangor State Exco in charge of investments, Dato’ Teng Chang Khim.

SITEC has been tasked to encourage small and medium enterprises (SMEs) in the state to embrace e-commerce, and to widen their market in a borderless world. For a start, it aims to help 100 SMEs in the state to go online by providing e-commerce education and training (e.g. Selangor E-Commerce Class 100), and helping them to sell on online shopping platforms (via the Selangor Online 100 initiative), as well as through mobile applications (Selangor Apps 100).

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Date and Time

Location

Selangor Digital Creative Centre (SITEC)

E-28-1, City Park, i-City

Jalan Multimedia 7/AG, Seksyen 7

Shah Alam, Selangor 40000

Malaysia

View Map

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