EBBC X Sean Ellis - Hacking Growth
Event Information
About this Event
Let's talk about growth!
At EBBC, our goal is to give people who are serious about their career, personal life and self-development a platform to activate what they read and exchange thoughts with other driven people.
We look forward to seeing you at the monthly interactive EBBC (Entrepreneurial Business Book Club) session in Antwerp. This one is centered around "Hacking Growth" by Sean Ellis and Morgan Brown.
Expect an interesting, introspective and practical session! We activate (y)our knowledge!
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.
“In an increasingly erratic business landscape where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly.”
—Eric Ries, bestselling author of The Lean Startup
“It used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth-hacking pioneers Ellis and Brown show how to break down those traditional barriers and marry powerful data analysis, technical know-how, and marketing savvy to quickly devise and test ways to fuel breakout growth.”
—Nir Eyal, bestselling author of Hooked
DISCLAIMER: Author of the book will not be present. This is by and for the EBBC community and other curious minds.
We encourage you to read the book (and/or a summary, Youtube videos, podcasts, ...) beforehand. While it is not a requirement, it does make the sessions more interesting and valuable for you as well as the others.
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