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EBBC invites Petra Sammer - Storytelling to make a difference

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Communication is all about persuasion. But how to do it to achieve the right impact? Come and find out first hand with Petra Sammer & EBBC!

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EBBC invites Petra Sammer - Storytelling to make a difference

ABOUT THE INTERACTIVE SESSION

Petra Sammer and EBBC invite you to get to know the art of storytelling and to apply it with the right tools for your next speech, presentation, or lecture. A short and clear introduction will give you an overview of this communication technique, explaining how stories actually work and how to use them effectively. In the process, you will be introduced to the three most important elements of storytelling & books you should definitely read.

The practical part that follows is particularly worthwhile, because each participant is guaranteed to be able to use this session to work out his or her own personal signature story!

ABOUT THE AUTHOR

Petra Sammer was working for 25 years as a consultant, managing director, and Global Partner for the international advertising agency network Ketchum, where she was also responsible for the agency’s strategic and creative direction in Europe and Germany as Chief Creative Officer. Since founding her own creative agency pssst… in 2018, she uses this experience and her huge passion for storytelling to consult brands and businesses concerning PR, marketing, and corporate communication. She believes that especially digital communication can benefit from storytelling and that new channels call for new communication approaches. Nevertheless, really good stories are found seldom, and often they are not told until the end. Therefore, her focus lies mainly on storytelling, as well as developing new ideas and strategies for corporate communication. She frequently shares her expert knowledge about storytelling and creative corporate communication as a speaker and already published numerous books and publications about the topic (e.g. (Storytelling, Visual Storytelling and What´s your Story? Leadership-Storytelling)). Due to her know-how, she is also was involved as a judge in some of the world’s most important advertising awards like the D&AD or the Cannes Lion Awards. And pssst... is always searching for great stories (https://www.petrasammer.com/english/)

GET MORE

Web: https://www.petrasammer.com/english/

Books: https://www.petrasammer.com/b%C3%BCcher/

LinkedIn: https://www.linkedin.com/in/petra-sammer/

Blog: http://sammerstories.blogspot.com/

Twitter: https://twitter.com/PetraSammer

Meet and chat with the speaker, ask questions, get advice, and connect with intra- and entrepreneurs, sales, marketing, communication, and leaders from all over the world!

As always, you can expect an interesting, introspective, and practical session! We ACTIVATE (y)our KNOWLEDGE!

www.ebbc.global

ebbc.core@gmail.com

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