Eastland will come alive this Christmas with a host of experiences and services designed to make this holiday season special.
This year, the Melbourne community is invited to: the lighting of the Eastland Christmas Tree; the return of the ever popular Moonlit Markets; a Christmas Sensorium including Santa’s Grotto and Sensitive Santa; services like Elf Help and extended trading hours; and the live broadcast of Vision Australia’s Carols by Candlelight in Town Square on Christmas Eve with pre-screening entertainment from special guests.
“Christmas is about a true celebration of community spirit; enjoying the simple things and embracing the gift of giving,” said Steve Edgerton, General Manager Eastland.
“Christmas at Eastland will provide a series of unique and sensory experiences to bring the community closer together. There are also a number of Christmas delights located around Eastland to stir curiosity and ignite wonder in our guests.”
Eastland’s Christmas Sensorium
Guests to Eastland will encounter a magical Christmas landscape, designed to instill a sense of festivity and wonderment. From the Eastland Christmas Tree and Santa’s Grotto, through to Kid’s Valley and the Sensory Bells, there is something for children of all ages.
Eastland Christmas Tree – Town Square
At the heart of Eastland’s Christmas its eight-metre-high crystalised Christmas tree and nightly light show in Town Square.
The Crystal Snow Storm – South Mall (near Uniqlo)
Children can immerse themselves in a mesmerising crystal snowstorm, providing guests the opportunity to have their photo taken within a spectrum of shimmer and wonder.
The Sensory Bells - West Mall, Level 2
Draped from the arching ceilings of the West Mall, the illuminated Sensory Bells will create ambient sounds to engage and interact with guests on their journey through Christmas at Eastland.
Santa’s Grotto and the Christmas Glade – Level 1, Central Mall
Santa’s Grotto has been magically transported to Eastland, with a little help from Santa’s Elves. At the heart of a three-story forest glade complete with toadstools, crystalised animals and holographic snowflakes, children can meet Santa Grotto and have the moment captured on camera.
Children can also write a letter to Santa and pop them in Santa’s Mailbox – all letters will receive a special response from Santa himself.
In a new creation this Christmas, Eastland presents Kid’s Valley, a dedicated children's space which will host fun and interactive experiences. Little ones of all ages will be inspired and engaged with arts and crafts within in playful surroundings. Children’s activities will be hosted every day 11am to 4pm daily from 12 November until Christmas Eve.
Eastland is offering Sensitive Santa sessions for children with special needs again this year. The sensory friendly environment provides a low stress, quiet surrounding for children with special needs to meet Santa prior to opening. Parents can pre-book a Sensitive Santa Session between 8am and 9am every Wednesday in the lead up to Christmas.
Elf help will arrive over the Christmas period, ready to help spread the festive cheer. Receive expert advice on gifts, arrange a personal shopper and purchase gift cards helping to create a seamless and memorable Christmas experience. Guests to Eastland can also have their presents beautifully gift wrapped for a gold coin donation, with all proceeds donated to Vision Australia.
Eastland will host the Moonlit Markets again this year, showcasing the best in design from emerging local artisans. Each Thursday evening from 24 November until 22 December, guests at Eastland can browse a beautifully curated selection of covetable fashion, stationery and homewares.
Vision Australia’s Carols by Candlelight
As a sponsor of the Vision Australia Carols by Candlelight, Eastland will host the official live-site of the annual event on Christmas Eve (from 6pm, 24 December). Guests can gather around the crystal Christmas tree in Town Square for a special evening of live family entertainment followed by the Carols by Candlelight broadcast live from Sidney Myer Music Bowl on the big screen. Candles will be available for purchase to support Vision Australia’s work with children who are living with blindness or low vision.
“We welcome families to celebrate with us in Town Square on Christmas Eve and watch the pre-entertainment and iconic Carols by Candlelight from the big screen,” said Edgerton.
“There will be music entertainment for the whole family to enjoy, plus Town Square restaurants will be open for a magical evening of festive fun and Christmas delight.”