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Early stage selling for B2B founders

Hitchensen AG, Thomas Hayk, Co-founder of, Lean Startup Coach, Ex-Corporate buyer

Monday, November 6, 2017 from 9:00 AM to 5:30 PM (CET)

Early stage selling for B2B founders
Available Dates

Ticket Information

Ticket Type Sales End Price Fee MwSt. / TVA Quantity
Startup Nov 6, 2017 CHF600.00 CHF0.00 CHF48.00
Corporate Nov 6, 2017 CHF1,200.00 CHF0.00 CHF96.00
Depending on your capabilities between 600 (Startup) and 1200 (Corporate). Nov 6, 2017 Enter donation (CHF)

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Event Details

Does the challenge of selling your (startup-) offering keep you awake at night? Do you want to know how it feels to receive a purchase order from first users or customers? Do you want to know what's next after businessmodel generation, lean startup, design thinking and the alike?

Join like-minded founders and intrapreneurs to learn how to sell in an early phase. The workshop is for everyone who is about to launch or has launched something new in the B2B arena.

Are you a developer, an engineer, a scientist, an artist, writer or dealing with cultural or educational challenges? You lack the skills to find and sell to first customers?

During this workshop you will learn how to structure and market "your thing" in the early stage.

You are not a sales person? Don't worry. You will learn a completely different type of selling. Early stage selling skills are different from traditional sales. But they are must-have skills for successful entrepreneurs and intrapreneurs.


-The entrepreneurial mindset vs. traditional sales
-Lean Startup methods and practical exercises
-The art of finding and convincing first customers aka the reality-check
-Pitch Training
-Negotiation tactics

We will be approximately 10 participants. 

The workshop can also be ordered via email or phone and be paid by invoice:, +41 44 586 45 99. 

More details:

During this workshop David and I will be sharing our dirty little secrects. We are currently building a platform for new education. We are getting traction and want to share what we are learning right now.

David has been working for IBM and has been a startup CEO for serveral years now. Before co-founding Thomas has been working as a purchaser and trainer for large corporations.

The pricing model we have in mind is this: we hope to generate some extra runway with the renumeration for this course. Hence in exchange of our time invested for the preparing, execution and follow up we would charge 2 times of what customers normally pay us + location, meals and materials. This sums up to approx. 9’500 CHF. We target 10-15 participants. That means the price range has to be between 640 CHF and 950 CHF. Hence our proposal: depending on your possibilities, you pay something between 600 and 950 CHF? First come first serve.

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When & Where

Citizen Space Zürich
Bahnhofstrasse 3
8005 Zurich

Monday, November 6, 2017 from 9:00 AM to 5:30 PM (CET)

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Hitchensen AG, Thomas Hayk, Co-founder of, Lean Startup Coach, Ex-Corporate buyer

Co-found, an education technology startup. He has been developing and training Lean Startup, sales and business development programs since 2011.

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Early stage selling for B2B founders
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