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E-Mail Marketing 101 for Writers

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E-mail marketing is the most overlooked means of reader engagement. Being able to directly reach your readers, or most avid fans, is a powerful capability that every author should have. Thankfully, it’s easy to get started with e-mail newsletters, and it doesn’t require technical know-how. This session will cover best practices for e-mail design and content, strategies and tools for securing sign-ups (to pop up or not to pop up?), as well as what e-mail service providers to use.


This webinar is part of our series:

The Digital Age Author: Best Practices in Marketing, Promotion, and Reader Engagement

In this six-session series, publishing consultant Jane Friedman will teach you the principles and techniques for building your author platform—particularly online—and publishing and promoting your own work, whether traditionally or self-published, using the many new tools and platforms now available to writers. The first sessions will cover the foundational strategies that govern author platforms, with nuts-and-bolts discussions of author websites, blogs, e-mail newsletters, and social media. The last two sessions will look at the self-publishing landscape and what it takes to market and promote work in a predominantly online environment, regardless of how you publish.

Webinars are free for members, and $49 for non-members.

Not a member? Join today and enjoy access to all of our webinars and a ton of other perks like the Authors Guild E-Publishing Guide, exclusive member discounts, and more. Membership levels start at only $100/yr for emerging writers. Become a member»

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