$50

DWP 2019: WHY? Brand Foundations for Small Business

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The Evergreen

618 SE Alder Street

Portland, OR 97214

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Anyone can figure out WHAT you sell, but in a crowded marketplace, it’s the WHY that really resonates with audiences.

“WHY?” is part one of a three-part brand development series created by OK Studio that equips entrepreneurs with the necessary tools to communicate their brand’s unique value proposition and streamline future decision making. We take a small business approach to achieve big business results.

This workshop is made up of a series of guided exercises adapted for a group setting in an effort to democratize tools and strategies utilized by top tier brands. Post-workshop, participants will receive a complimentary one-on-one consultation to address goals, answer questions and create a brand action plan for their business.

We highly encourage participants to sign up with their business counterparts, but all are welcome! Please bring a pen or pencil and a notepad, if you would like. We strongly advise against computers or any other digital note-taking devices.

TAKEAWAYS

  • Brand Characteristics: The adjectives you use to describe your brand.
  • Brand Values: The core causes that influence how you run your business.
  • Brand Archetype: A framework for understanding the role of your business in the world.


AGENDA

  • 9:30-10: Coffee/Pastries & Introductions
  • 10-10:30: Framework Overview
  • 10:30-11:15: Establishing Your Core Brand Characteristics
  • 11:15-12: Establishing Your Brand Values
  • 12-1: Brand Archetypes
  • 1-1:30: Mingling
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Date and Time

Location

The Evergreen

618 SE Alder Street

Portland, OR 97214

View Map

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