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DWP 2017 Open House: Serra

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220 SW 1st Ave

Portland

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SERRA is curated, experiential cannabis retail that rethinks and redefines progressive pot culture. We’re opening our downtown store to Design Week Portland guests ages 21 and over to show how elements of design can elevate the cannabis industry. From thoughtful architectural details to a selection of smoking accessories more gallery than head shop, SERRA is an eye-opening experience in retail design, even if you don’t partake in the herb. The atrium-like shop is loyal to clean, modern materials, like iron and glass, yet the space is anything but cold. Environmental design and branding by OMFGCO, interior design by JHL Design, and warm lighting by Matthew McCormick Studio transform this historic 1899 building into a living, breathing space evoking lushness and sophistication. Other highlights of the space include custom floor tiles and custom greenhouse cases for showcasing products. Come to SERRA and meet your new modern druggist. #feelallthefeelings



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220 SW 1st Ave

Portland

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