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DWP 2017: Doernbecher Freestyle: Designing for Kicks
Tue, April 25, 2017, 5:30 PM – 7:00 PM PDT
It’s not often designers are told: there are no rules. But Doernbecher Freestyle is driven by imagination. This partnership between Nike and OHSU Doernbecher Children’s Hospital pairs Doernbecher patients with Nike footwear and apparel designers to create custom shoes that are sold to benefit the hospital. Nike designers work closely with these young patients to share stories of strength and survival through design, collaborating to reimagine Nike’s most iconic shoe brands.
Join us for a behind-the-scenes look at the Doernbecher Freestyle design process.
5:30 p.m. – Reception with beer, wine and light refreshments
6:00 p.m. – Program begins
In this panel discussion, Doernbecher kids will reunite with their Nike shoe and apparel design teams to talk about how they worked together toward a common goal: helping kids. Kids approach design problems with no sense of limitation, unhindered by what “can’t be done.” Their fresh perspective has inspired Nike designers to experiment, source new materials and pursue unconventional combinations to bring kids’ visions to life. The resulting products could not have been imagined were it not for this collaboration. Now in its 14th year, Doernbecher Freestyle has raised nearly $17 million to help kids and families facing serious illness.