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DWP 2017: Craft Brew Creative - Designing for a Craft Beer Brand

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The Redd

831 SE Salmon St.

Portland, OR 97214

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Designing for a Craft Beer Brand

Grab a pint and join us for a discussion around what goes into creating a successful craft beer brand. From developing a brand story, brand values, brand positioning to various ways you can implement design for a beer brand. In-depth case studies and backgrounds behind beer brands will be presented and discussed.

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One free pint will be included with your event ticket purchase. Food and beer service will be provided by Hopworks.

Doors will open at 5:30pm - event starts at 6:00pm


PARTICIPANTS AND TOPICS:

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CRAFT BREW CREATIVE
Ryan Wheaton, Freelance Designer, Brand & Design Instructor for Oregon State University's Craft Brewery Startup Workshop

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HOPWORKS - REFRESH
Josh Kenyon, Co-Founder & Creative Director at Jolby & Friends.

Josh will join Hopworks to discuss their partnership for the last 3 yrs involving taking the brand's past creative and evolving it through an ever expanding product line. They will focus on where Hopworks started and the changes that were made to the brand's visuals to give it a new life. Branding projects don't always get a clean slate and there isn't always a way or a reason to start over from scratch. The partnership between Jolby & Friends and Hopworks has been about respecting the past and growing into the future.

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WIDMER BROTHERS
Brady Walen
Senior Director of Brand Marketing

Brady has been in-house with Widmer Brothers for over 5 years. He will be covering the evolution of the Widmer Brothers most recent packaging designs, providing an inside look into why certain changes were made and how those changes were designed to strengthen the brands on the shelf. Designing for a larger brand such as Widmer Brothers can come with its own challenges and rules, but Brady will discuss how Widmer Brothers both adheres to brand guidelines and also explores creative expression with special beer releases and other outlets.

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WOLVES & PEOPLE FARMHOUSE BREWERY
Jason Sturgill
Artist, Illustrator & Designer

Discover how Jason applied his unique illustration style to the Wolves & People label branding. These colorful and artistic labels are not always what would come to mind when you think of a farmhouse brewery brand, but come together to create a strong and unique beer brand.

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Date and Time

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The Redd

831 SE Salmon St.

Portland, OR 97214

View Map

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