Actions and Detail Panel
DWP 2017: Branding in the Handmade Marketplace
Mon, April 24, 2017, 6:00 PM – 7:30 PM PDT
Branding in the Handmade Marketplace: How & Why to Tell Your Story
We'll tackle Branding and Design 101 in this panel and Q&A, highlighting a mix of locally owned brands and designers.
Isaac Watson (Academy of Handmade)
Wyatt Benoit (Scopic)
Abigael Tripp (Tender Loving Empire)
Emily Small (Beetle Ink Co.)
Carolyn McRory (Live Botanical)
The Why: Why is branding, packaging, and presentation so important?
The How: What are ways to develop effective branding? What are some resources and ideas for creating and producing great packaging?
Attendees will leave the discussion with key takeaways including an overview of the branding process, a branding questionnaire, and a list of design and production resources.