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Dutch Behavioral Science Meetup @ Protobrand | Chapter 2. 2020

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Location

Epicenter Amsterdam

115 Fred. Roeskestraat

1076 EE Amsterdam

Netherlands

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Event description
An afternoon for discussion about behavioral science and its applications.

About this Event

Zoom fatigue? Your favorite behavioral science network is gearing up for the second chapter in real life! Thanks to Protobrand we can have a COVID-proof and offline get-together, including inspiring talks from professionals who work in behavioral science and its applications.

Together with Protobrand we have taken appropriate measures to ensure safety. We look forward to welcoming you again and explain below what measures have been taken.

When and where?

  • Date: 23th of September
  • Time: 15:45h - 18:00h
  • Location: Epicenter Amsterdam, Fred. Roeskestraat 115
  • Entrance: Free

Who?

How Dutch policymakers use behavioral science - Eva van den Broek (Stichting Behavioral Science Nederland)

Behaviour is central to all pressing societal debates, be it the COVID crisis, climate change, or the housing market. By means of a series of recent and ongoing behavioral experiments, Eva will discuss how policymakers in The Netherlands are exploring the use of behavioral science in the policy cycle.

Eva van den Broek is the founder and director of Behavioural Insights Nederland. Her focus is on applying behavioral economics to improve policy. Since 2014, she has run experiments on sustainable behavior, reputation, education, risk communication, cooperation and trust, privacy, food waste, and energy use. Eva has a MSc in Artificial Intelligence and a PhD in Behavioural Economics.

Sustainable sharing: A double-edged sword? - Laura Straeter (ING)

Sharing between consumers has grown in popularity and adoption. Many of us have some experience with non-reciprocal C2C sharing arrangements, whether it is lending a lawnmower to a neighbor or buying and sharing a car with friends. People consider sharing sustainable. Buying less should also mean consuming and producing less, reducing our impact on the planet. But is sharing actually eco-friendly? Laura and colleagues explored the influence of shared usage in C2C sharing arrangements on end of use decisions. And although sharing is believed to be sustainable, it appears that this view is too rose-tinted. Unfortunately, products are disposed earlier when shared with other people, irrespective of their frequency of use.

Laura Straeter is a behavioral scientist at ING and works across the retail bank to practically apply an understanding of behavioral science. She is also involved in the Think Forward Initiative, fuelling innovations and start-ups with consumer research insights. She holds a PhD in Marketing Management from the Rotterdam School of Management, Erasmus University.

Anders Bengtsson, CEO at Protobrand Market Research

We live in a globalized consumer culture, constructed from visualized symbolic environments. In this culture, brands take on an outsize role in shaping how consumers think, feel, and act. This is where behavioral science offers a useful theoretical lens through which we can understand the interplay between cognition, emotion, and action. While powerful as a theoretical lens, it’s important to recognize that behavioral science is not a set of methods. Instead, the behavioral science practitioner has plenty of methodological choices to consider. This presentation will demonstrate how using a visual approach to market research can facilitate the creation of brand and corporate symbolism.

Anders is Chairman of Protobrand and holds a Ph.D. in Consumer Culture Theory. He dedicates his professional life to behavioral science-based market research. Anders received his M.S. and Ph.D. in Marketing from Lund University, Sweden.

Deborah Bosboom & Tim Den Heijer, B.R.A.I.N. Creatives

A musical icebreaker by the B.R.A.I.N. Creatives duo: Deborah Bosboom & Tim Den Heijer. They (almost) have a life long track record of developing advertising and communication concepts activating consumers - all inspired by science. This afternoon they combine their professional knowledge with their private hobby music and present to you: cognitively biased song lyrics.

All presentations will be held in English.

How?

  • To guarantee the 1.5-meter distance there will be fewer seats available. All seats need to be reserved in advance
  • The seats and the 1.5-meter distance are signposted.
  • All public areas (including the lobby, reception, toilets, etc.) are disinfected on a regular basis.
  • A disinfectant hand gel is available at the entry of the event venue.
  • Unfortunately, we are not able to have drinks after.
  • A safety check will be held prior to the event.
  • Please register your name and contact details while purchasing your ticket.

About Dutch Behavioral Science Network

Dutch Behavioral Science Network is a community for people interested in behavioural science and its applications who are based in the Netherlands. The core team behind the DBSN now consists of founder Elina Halonen, 24AM’s Martine Hammink and B.R.A.I.N. Creatives Deborah Bosboom and Tim den Heijer. In 2020 we will offer 4 nights of inspiring talks and interesting conversations. These will continue to be free, according to our (Dutch) motto: “niemand verdient er geld aan, iedereen wordt er rijker van”.

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Date and Time

Location

Epicenter Amsterdam

115 Fred. Roeskestraat

1076 EE Amsterdam

Netherlands

View Map

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