€106.49 – €249

Dust or Magic Bologna Masterclass 2018

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Bologna Children's Book Fair

Via della Fiera, 20

40128 Bologna


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The 2018 event brings together the leading app developers, publishers and literacy experts for the annual international review of digital publishing for children.

We will look at design, process and the business of apps, and study the winners of the 2018 BolognaRagazzi Digital Award. A panel of new voices and past masters will look at the business and state of the app going over the successes and opportunities in this ever-changing space. This years edition is a special event around the core business of AR and digital audio books.

A GREAT VALUE — Registration fee* includes one year subscription to Children’s Technology Review; with Pro level access to the CTREX database. You'll also get the latest digital version of the Dust or Magic handout packet “Child Development 101 for the Designers of Children’s Interactive Media.”

Get to know the leaders in the space, and take home the tools you need to make magic.


  • ARKit is here. How to work with AR and Picturebooks ?
  • Voice driven apps (via Google Home and the Amazon Echo) and what new markets have opened for audio books
  • What’s the state of subscription models?
  • iOS 11 and children. What did Apple do right (and wrong)?
  • The state of ethics and children’s content. Is there a realistic path ahead?
  • Is Tinybop’s approach (and pricing) for schools a smart one?
  • Pokémon GO is two years old. What have we learned?
  • What’s that state of constructivism and technology (specifically maker kits, coding experiences, Scratch, the Foos and so on). Who’s doing the best work? What’s next for Scratch in the age of Chrome and mobile?
  • Video content for kids on mobile devices. We’ll discuss YouTube and Netflix, and assess what their services are doing right (and wrong).
  • What’s new with toys and toy tech?
  • How do you win an award in 2018. Who chooses, and what do they look for?


2:15 Registration at Block D, Sala Notturno of the service centre (look for signs). You must have a general pass to the book fair or your Eventbrite ticket to get past the first gate. If you’ve ordered your pass (using the higher 250 Euro fee) you’ll be given your fair pass at the Dust or Magic registration desk.

General directions from Bologna: http://www.bolognachildrensbookfair.com/en/visit/get-directions/2499.html

How to find the room in the fair: http://www.bolognachildrensbookfair.com/en/visit/map-of-exhibition-centre/2413.html

3:00 Welcome and Introductions. Bologna Children’s Book Fair.

3:05 Three perpectives on AR

3:50 Building a media company and working clients and partnerships.

4:30 2018 BolognaRagazzi Digital Award Winners with Juror Chair Warren Buckleitner, with juror members and winners on hand.

Mini TALKS (20 minutes each)

5:00 Amanda D’Acierno, Penguin Random House Audio “Listen Up: The Evolving Children’s Audiobook Marketplace”

5:20 Demos. Do you have a product you’d like to show? Prepare a short, 3 minute elevator pitch to give to the entire group. We’ll have standard audio and video input, plus a document camera.

5:30 Panel: The Annual International State of the Children’s App AR and Audio 2018 edition with Neal Hoskins of Bologna Digital as the Moderator. Take a deep dive on the current issues facing interactive designers, with leading minds from various parts of the world. AR and audio books will make up the main strands of this year's discussions.

6:30 Break: Back to your hotel.

8:00 Fixed price communal dinner in the center city of Bologna.

Once again we will meet informally in the evening to dine together and continue the conversation long into the evening, Bologna style.

The cost is 40 Euros per plate. Seats must be reserved in advance via Eventbrite (link coming). Speakers and members of the Masterclass are invited. Bring a tablet with apps to informally share.

Don't delay -- seats are limited due to the meeting space availability. Seats are sold using Eventbrite for 300 or 250 Euros each (the lower rate is for registered fair attendees who already have a pass). The higher rate includes one pass to the Bologna Children's Book Fair, which you can pick up at the Dust or Magic registration desk.


Is the price of the dinner included in the Masterclass fee? No. We pay on site, and have negotiated a group fixed menu of about 40 Euros per person (includes all entrees and wine).

What are my transport/parking options getting to the event?

There is excellent regional train service to/from Bologna from all parts of Europe, and the Bologna airport (Marconi) is a major regional transport hub, with daily flights to all major European cities. Our agenda starts at 3 PM, so there should be time for you to fly into town before hand.

Is my registration/ticket transferrable?

For the most part, yes. We'll have blank name tags and markers at the front desk just in case.

I've never been to the Bologna Children's Book Fair. What's it like?

We recommend watching this video. It will help you understand the unique context that the BCBF represents. https://youtu.be/hsQtL17qMvk

I would like to pay with USD instead of Euros.
If you're in the USA, we've created a second order form to sidestep some of the currency conversion issues. Contact us if you'd like access.

Where can I contact the organizer with any questions?

Contact Warren Buckleitner at 908-284-0404 (by phone) or warren at childrenstech dot com by email.

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Bologna Children's Book Fair

Via della Fiera, 20

40128 Bologna


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