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Dust or Magic Bologna Masterclass 2017 - with the Bologna Children's Book Fair

Dust or Magic and the Bologna Children's Bookfair

Sunday, April 2, 2017 from 3:00 PM to 11:00 PM (CEST)

Dust or Magic Masterclass 2017 -  with the Bologna...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular Ticket
Includes a pass to the Bologna Children’s Book Fair
Apr 3, 2017 €300.00 €0.00
Exhibitor, Bologna Children's Book Fair
Includes a general pass to the Bologna Children's Book Fair for all days. You will be given your pass at the Dust or Magic Registration Desk.
Apr 3, 2017 €250.00 €0.00
Student Rate (Excludes CTR Subscription)
Must show a current and valid graduate or undergraduate student ID at registration desk.
Apr 3, 2017 €60.00 €2.49

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Event Details

The 2017 event again brings together the leading app developers, publishers and literacy experts for the annual international review of digital publishing for children.

We will look at design, process and the business of apps, and study the winners of the 2017 BolognaRagazzi Digital Award. A panel of new voices and past masters will look at the business and state of the app going over the successes and opportunities in this ever-changing space.

A  GREAT VALUE — Registration fee* includes one year subscription to Children’s Technology Review; with Pro level access to the CTREX database. You'll also get the latest digital version of the Dust or Magic handout packet “Child Development 101 for the Designers of Children’s Interactive Media.” 

Get to know the leaders in the space, and take home the tools you need to make magic.

2:00 Registration desk opens at Block B, Sala Bolero at service centre (next to the Press office). Show your Eventbrite ticket to get into the Fair. 

2:45 Doors open

3:00 Welcome and Introductions. Bologna Children's Book Fair.

3:05 Mark Schlichting: How to Create Experiences Children Love.  Mark is a pioneer of the children's digital space. He is  best known as the creator of original "Living Books"  -- Brøderbund’s Living Books CD-ROM. In 2000 Mark founded his how design and consulting firm. He recently finished a textbook on design, Understanding Kids, Play, and Interactive Design: How to Create Games Children Love.

3:50 Luca Prasso:  Creativity and ingenuity in VR/AR  Virtual and Augmented Reality offer new opportunities for creativity, storytelling, content creation and distribution. We will explore tools, projects and prototypes created at Google in the past couple of years. Luca Prasso is a creative technologist at Google's Daydream Labs, a small team dedicated to exploring new interactions and possibilities in VR/AR. Prior to Daydream, Luca has worked on Google's Spotlight Stories immersive storytelling project for 2 years. 

Luca Prasso

3:50 Introducing the 2017 BolognaRagazzi Digital Award entries and winners by Juror Chair Warren Buckleitner, with juror members and winners who are on hand.

4:00 Fiction Winner demos

4:10 Non-Fiction Winner demos

4:30 Presenting the 2017 BolognaRagazzi Digital Award entries, winners and short list, by Juror Chair Warren Buckleitner, with juror members and winners on hand.

  • Fiction Winner demo
  • Non-Fiction Winner demo

MINI TALKS (10 minutes each)

5:00 Christiaan CoenraadsHow to Make a Terrible Picture Book App. Interactivity in digital picture books is mostly distracting, not engaging, young children. Christiaan Coenraads argues that we should use a different approach to digitizing picture books. In short: lose the gimmicks and focus on the story.  

5:10 Junko Yokoto Some Dust and Some Magic. Junko is a long-time BCBF attendee and is the Director of the Center for Teaching through Children’s Books. She will bring us an update from the world of visual narratives in picture books, digital literature for children and more.

5:30 State of the Children's App with Neal Hoskins of Bologna Digital as the Moderator.

5:30 Panel: The Annual State of the Children's App with Neal Hoskins Bologna Digital Media Consultant as moderator. Take a deep dive on the current issues facing interactive designers, with leading minds from various parts of the world. This annual panel is highly interactive, with plenty of discussion with the audience that will extend well into the evening. Confirmed so far:

  • Michel Kripalani, President / CEO of Oceanhouse Media, .
  • Valerie Touze - Edoki Academy
  • Aksel Koie - Step In Books

6:30 Break: Back to your hotel.

 Screen Shot 2016-01-29 at 9.22.11 AM8:00 Fixed price communal dinner in the center city of Bologna.

Once again we will meet informally in the evening to dine together and continue the conversation long into the evening, Bologna style.

The cost is about 40 Euros per set menu and will be collected onsite.

All speakers and members of the Masterclass are invited. Bring a tablet with apps to informally share.

Don't delay -- seats are limited due to the meeting space availability. Seats are sold using Eventbrite for 300 or 250 Euros each (the lower rate is for registered fair attendees who already have a pass).  The higher rate includes one pass to the Bologna Children's Book Fair, which you can pick up at the Dust or Magic registration desk.

There is also a student rate of 30 Euros, for a block of seats. A current graduate or undergraduate student ID must be displayed at the Dust or Magic registration desk to have access to one of these seats. Note that the student rate does not include a subscription to CTR/CTREX.


Can I pay without using PayPal? Yes! It is possible but not obvious on the order form.

Look for the option that says "Don't have a PayPal Account?" and you'll see an option to pay with a regular credit card. 

Can I come to just the dinner and not the Masterclass?  No. You must be a Masterclass participant to come to the dinner. 

Is the price of the dinner included in the Masterclass fee?  No. We all pay on site, and have negotiated a group fixed menu (includes all entrees and wine). 

Are there ID requirements or an age limit to enter the event?

We follow the same ID and age requirements used by the Bolognafiere.

 What are my transport/parking options getting to the event?

There is excellent regional train service to/from Bologna from all parts of Europe, and the Bologna airport (Marconi) is a major regional transport hub, with daily flights to all major European cities. Our agenda starts at 3 PM, so there should be time for you to fly in in the morning. The public bus system in Bologna is important to use and understand.  It will get you to/from the city center for just a few euros. You can buy tickets at most magazine stands.   

I would like to do a demo. How is that done?

Bring an app to demo in 60 seconds -- have it ready to go -- we'll have sound and audio plug in, plus a document camera. Once again we'll have a "demo drawing" and give each person 60 seconds to show their product to the entire group. When doing a demo SHOW IT FIRST, TALK SECOND. Let the screen do the work. We want to see the product -- we don't want a lecture on the background behind the product. 

Is my registration/ticket transferrable?

For the most part, yes. We'll have blank name tags and markers at the front desk just in case. 

Three hours isn't enough time for such a big topic!

We agree. That's why we also do other Dust or Magic events

I've never been to the Bologna Children's Book Fair. What's it like?  

We recommend watching this video. It will help you understand the unique context that the BCBF represents.

I would like to pay with USD instead of Euros. 
If you're in the USA, we've created a second order form to sidestep some of the currency conversion issues. Contact us if you'd like access.  

Where can I contact the organizer with any questions?

Contact Warren Buckleitner at 908-284-0404 (by phone) or warren at childrenstech dot com by email.

Have questions about Dust or Magic Bologna Masterclass 2017 - with the Bologna Children's Book Fair? Contact Dust or Magic and the Bologna Children's Bookfair
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When & Where

Bologna Children's Book Fair
Via della Fiera, 20
40128 Bologna

Sunday, April 2, 2017 from 3:00 PM to 11:00 PM (CEST)

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Dust or Magic and the Bologna Children's Bookfair

Dust or Magic is produced by Children’s Technology Review ( and the Bologna Children's Boolkfair (

The agenda is driven by academic, rather than commercial motivations. Dust or Magic’s sponsoring publication (Children’s Technology Review) has no affiliation with any hardware or app/software company; it is supported by registration fees. 

Read more about Dust or Magic’s history at

  Contact the Organizer
Dust or Magic Bologna Masterclass 2017 - with the Bologna Children's Book Fair
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