$30 – $40

DTC Training with Sandra Hess

Event Information

Share this event

Date and Time

Location

Location

Tolosa, Heritage Room

4910 Edna Road

San Luis Obispo, CA 93401

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

Tasting Room Training Workshop: CONNECT – QUALIFY – CONVERT

Wednesday, November 7, 2018 8:30 – 12:30

Location: Tolosa Winery, Heritage Room
4910 Edna Road

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers, qualify a variety of visitors using effective tools and convert at a higher level. Each attendee will receive a “Connect – Convert – Qualify Checklist” and get questions answered in two Q & A sessions.

Topics include:

  1. How to better connect by offering a variety of visitor options.

  2. How to apply the “70/30 Rule” for more effective and meaningful conversations that lead to higher conversion rates.

  3. How to test “Access” at each step of the tasting.

  4. How to prepare for the busiest day and also have a backup plan.

  5. How to leverage various tools and technologies to provide exceptional visitor experiences.


Workshop presented by the San Luis Obispo Wine Country Association. Advanced registration is required on or before October 19th. $30 member price and $40 non-members. Questions? Contact: heather@slowine.com.

Share with friends

Date and Time

Location

Tolosa, Heritage Room

4910 Edna Road

San Luis Obispo, CA 93401

View Map

Refund Policy

No Refunds

Save This Event

Event Saved