$0 – $400

DTC Metrics Intensive for Wineries [Enhanced Webinar Series]

Actions and Detail Panel

$0 – $400

Event Information

Share this event

Date and Time



Online Event

Event description
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery.

About this Event

This page is for those registering for the full 3-part "DTC Metrics Intensive" series for wineries. To choose individual sessions only, please click on the webinar of your choice below.

This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. Take all three sessions or just the session you want to focus more on.

CRM & Tasting Room Metrics - December 1st / 9:00AM to 12:00PM

This specific 3-hour session (205A) focuses on Customer Relationship Management (CRM) & Tasting Room metrics.

Wine Club and Digital Metrics - December 3rd / 9:00AM to 12:00PM

This specific 3-hour session (205B) focuses on Wine Club and Digital (website, e-mail campaigns & social media) metrics.

Virtual Tastings, Events and Phone Sales Metrics - December 8th / 9:00AM to 12:00PM

This specific 3-hour session (205C) focuses on Virtual Tastings, Events and Phone Sales metrics and their interdependence on the three other channels of DTC (Tasting Room, Wine Club and Digital). Purchase separately if you want to focus only on these metrics.

Overall focus:

  • Customer and relationship management
  • Data insights
  • Dashboards and reporting
  • Understanding the big picture
  • Case studies

Having grown up in the Napa Valley, Liz always knew it would be her forever home. She spent eight years in the mid-west (Detroit), before coming home to roost. With a unique background having a degree in Finance & Business Management, and 18 years’ experience in Direct to Consumer Experience marketing, she approaches the multiple needs of the business balancing the business and guest needs. Her career includes time with Diageo and Pernod Ricard, followed by nearly six years with Gallo, and to a small family owned luxury brand.

Formally the General Manager of Bluxome Street Winery for 3 years, an urban winery located in the SOMA neighborhood of San Francisco, Liz is now the VP of Sales & Marketing at a small brand in Napa, Judd’s Hill Winery. Liz can relate to the challenges faced by large, publicly traded wineries, corporate family owned wineries, and to smaller family owned brands. That breadth of experience has allowed Liz to see how different strategies work for different brands and implement the right solution. She is also an active contributor and instructor for the WISE Academy, which seeks to grow the skills of DTC professionals and managers at all levels across the country.

Share with friends

Date and Time


Online Event

Save This Event

Event Saved