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Driving Successful Brand Partnerships

WIE

Tuesday, February 21, 2017 from 8:30 AM to 9:45 AM (EST)

Driving Successful Brand Partnerships

Ticket Information

Ticket Type Sales End Price Fee Quantity
General admission Ended $28.00 $2.53

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Event Details

Smart by WIE is a masterclass series featuring industry experts who provide skills based training in three key areas: Communication, Marketing and Entrepreneurship. Sign up to our mailing list at www.wienetwork.org.

DOORS OPEN AT 8AM

ALL TICKET SALES ARE FINAL

 

About Susan McPherson

Susan McPherson is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises including Intel, Girl Rising, Plum Alley, IF Hummingbird Foundation, The Tiffany & Co. Foundation, Blackbaud and JCPenney. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Center for Corporate Citizenship's Annual Summit, DLD Women, TOA Berlin, and Committee to Encourage Corporate Philanthropy's Summit. Susan founded and hosts the bi-weekly #CSRChat on Twitter.

Currently, Susan invests in, and advises women-led technology start-ups, including ZADYTheLi.stLover.lyNews DeeplyHint WaterApoliticalArlo SkyeGoldBean and The Muse.  She serves on the boards of USA for UNHCRGirl RisingThe PVBLIC Foundation and the Lower Eastside Girls Club, and previously served on the board of Bpeace. Additionally, she serves as an adviser to several non-profits, including Girls Who Code, She’s The First, The Adventure Project, and The OpEd Project. Susan is a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40, Fortune's 55 Most Influential Women on Twitter, Elle Magazine's Top 25 Women on Twitter and Fast Company's 25 Smartest Women of Twitter. 



 
 
  


 

 

 

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