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Driving Profitability: Business Owners Workshop
Fri, May 5, 2017, 3:00 PM – 6:00 PM BST
Driving Profitability Through Data Analysis: Business Owners Workshop
This workshop helps business owners improve their profitability by better understanding how to use the data their company is generating to increase sales and lower costs.
Every company, regardless of the size of the firm, starts generating 'data'on Day 1 of going into business. This data is stored in software packages used for accounting purposes, such as Sage or Zero, website tracking software accounts, such as Google Analytics, and in Excel spreadsheets, commonly used by businesses, to detail customer information. Put together and properly overlayed and analysed business owners are able to navigate much more powerfully knowing for example, which types of customers cost them the least when being converting into sales, how long it is taking them to convert them, when they should market to these customers, how to find more similar types of customers and which products and offers they will best respond to.
'Data driven' companies are those which have been proven to grow the fastest with the most amount of profit. Now is the time to start to learning more about how you can do this.