Driving Customer Satisfaction with Organizational Culture
The digital revolution is empowering customers, fueling disruptive innovation and globalizing markets. Today, successful organizations infuse the consumer perspective as an integral element of process and instinct at every level and across every function. By being more focused on the consumer, these organizations have proved to be more nimble, innovative and more competitive.
In this workshop, we will explore how organizations are succeeding with stakeholders by transforming their organizational culture. You will gain a better understanding of the changing role of consumers in the digital economy, the dimensions of successful cultures, and approaches to culture change.
Presenter: Professor Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy
Schedule: 11:30am - Networking Lunch, 12:00-1:30pm - Session