Drip Marketing, Retargeting, and SEO Tune-Up

The three most cost-effective and often underutilized marketing tactics for startups.

Marketing is the most crucial, and often most overlooked, aspect of a successful startup. Your product can be killer, but if you don't know how to market it, you can, and most likely will, fail.

This class will teach you proven, cost-effective, marketing tactics to help your startup achieve marketing glory.

Sean Percival has advised dozens of startups in getting officially started, and he's part of the 500 Startups Distribution Team and the author of their distribution blog. These three marketing strategies are what he has identified as the most necessary and often missing from early stage startups.

Schedule

10am-12pm Drip Marketing Best Practices Setting the Timeline Designs and Mockup Setting up Autoresponders in MailChimp 12pm-1pm Lunch (Provided by Coloft) 1pm-3pm Retargeting Campaign Introduction to Retargeting Designing Creative Setting up AdRoll Retargeting Setting up Facebook Retargeting and Custom Audiences Measuring Results 3pm-5pm SEO Tune-Up Mini Site SEO Audits Review of Webamster Tools Data Moz.com Tour and Spying on Your Competition Content and Keyword Review

For each topic, you will learn:

• fundamental theories
• what works & what doesn't based on Sean's experience
• direct example's from Sean's work at MySpace, Wittlebee, etc., and
• how to apply it for your company.

This class is limited to 12 people to ensure that each attendee gets the most out of the workshop.

Instructor: Sean Percival

Sean Percival is an authority in the areas of Online Marketing, SEO and Earned Media. He is a full stack marketer who is passionate about giving organizations an unfair advantage in the marketplace. Sean is currently Vice President, Marketing of Topix, a top 150 website as ranked by comScore. He is also part of the 500 Startups Distribution Team.

About Coloft Academy

Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit http://coloft.com/academy. To automatically get updates, join the mailing list.