Specialty Donor Populations; Engaging our Quiet Yet Powerful Supporters

Presented by Lynne Wester

In order to maximize our resources, we often apply a broad programmatic approach to our most visible donor populations. But what about those donors who also play an important role but are more challenging to engage – such as employees and monthly donors? Planned giving donors who have documented their ultimate gift? Consecutive donors who give small amounts loyally over many years? Often the care for these donors is siloed in individual departments of their namesake. Find out how to partner with professionals in these areas to give these special donor populations a softer touch, with more meaningful impact and without unnecessary token items. Let's explore what resonates with these special populations and discover initiatives your shop is already doing that could be thoughtfully repurposed for meaningful donor experiences.

This webinar has been approved for 1 CFRE continuing education credit.