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Drexel University's A WOMAN’S WORTH: The Impact of Women in the Sport Indu...

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Drexel University

Gerrie C. LeBow Hall

3220 Market Street

Philadelphia, PA 19104

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Drexel University Second Annual Women in the Sport Industry Symposium Presented by Drexel University Sport Management & Drexel Sport Management Council

A WOMAN’S WORTH: The Impact of Women in the Sport Industry

This symposium brings together professionals from across the sport industry to engage in a conversation around innovative ways of marketing women’s sport, emerging trends that recognize the value of women to the sport industry, and the importance of viewing women as equal partners in the sport workplace. In a report entitled The Rise of Women’s Sport (Nielsen, 2018), the continuing growth in women’s sport and the rate of change that it is occurring in the sport marketplace as a result of more inclusive hiring practices, more women’s professional sport leagues, more female athletes throughout the sport system, more female fans, and more male fans of women’s sports, represent an opportunity for rights holders, brands, and the media to reimagine commercial propositions. And for sport leaders, it also represents an opportunity to reexamine the climate and culture within sport organizations to ensure equity and fairness.


8:30am to 9:00am Registration and Light Breakfast

9:00am to 9:30am Opening Remarks

A New Day is Dawning: Women Leaders in the Sport Industry

(selected results from a forthcoming Women’s Sports Foundation Report)

Ellen J. Staurowsky, Ed.D., Professor, Sport Management, Drexel University

Sarah Williams, Ph.D., Assistant Professor, Sport Management, University of Delaware

9:30am to 9:45am Setting the Stage: What Does the Data Tell Us

Erika Gunerman, VP-Property Sales, Turnkey Intelligence

9:45am to 10:45am Panel 1. The Marketability of Female Athletes & Women’s Sport Consumer Market

Michelle Richardson, PhD, Ass't Professor, Sport Management, Coppin State (moderator)

Lauren Capone, Marketing/Communications Manager, Philadelphia Flyers

Erika Gunerman, VP-Property Sales, Turnkey Intelligence

Jacque Holowaty, VP, Spectra & Spectra Women’s Network

Bonnie Rothenstein, VP-Marketing, Global Sponsorships, SAP Sports & Events

10:45am to 11:00am Break

11:00 am to noon Panel 2. Envisioning the Future of Women’s Sport

Danielle Cook, Corporate Partnership Activation, Philadelphia Eagles (moderator)

Jackie Endsley, Championship Director, KPMG Women’s PGA Championship Lauren Ferrett, Director of Strategic Communications/Olympic Sports Digital Media, Temple University Athletics

Elyse Motsumoto, Senior Marketing Coordinator, NESN and US Figure Skating

Jourdan Skirha, Assistant General Manager, Chicago Bandits

Renee Washington, FOX WNBA Reporter, Washington Mystics

Noon to 12:30pm Lunch

12:30pm to 1:30pm Panel 3. Early Career Professionals Panel & Workshop

Ainslie Rhoads,former Marketing Manager, Challenge Recruiting, STRIVE: How You Lead Matters, law student, Kline College of Law, Drexel University (moderator)

Randy Butler, Program Director, HoopHers, Philadelphia Youth Basketball

Mark Gress, Partner, Prodigy Sports

Britt Kleine, Vice President-Operations, City Fitness

Bianca Robinson, Manager-Client Services, Philadelphia Phillies

Jourdan Skirha, Assistant General Manager, Chicago Bandits

Denise Sullivan, Executive Director, Flyers Charities



LeBow College of Business Location: The LeBow College of Business is located in the Gerri C. LeBow Hall at 3220 Market Street which is a short walk or cab ride from 30th Street Station.

Transportation/Parking Options: Drexel University is located a block away from 30th Street Station. Here is a link to information regarding public transporation, ride share options, and parking.

Contact Information - Requests for more information about the conference can be directed to Dr. Ellen Staurowsky at ejs95@drexel.edu.

Dress Code: Business or business casual attire

Please note that tickets are non-refundable.

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Date and Time

Location

Drexel University

Gerrie C. LeBow Hall

3220 Market Street

Philadelphia, PA 19104

View Map

Refund Policy

No Refunds

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