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Dresses Purchase Shopping Task (Including a 3D body scan and body shape cla...
Sat, April 22, 2017, 5:00 PM – 6:00 PM BST
CALLING ALL FEMALES AGED BETWEEN 18 AND 35 WHO SHOP IN WAREHOUSE, OASIS, TOPSHOP, NEXT, RIVER ISLAND OR DOROTHY PERKINS FOR LADIES DRESSES
You are being invited to take part in a research study where the aim is to build a model of the clothing purchase decision for Louise F. Reid's PhD research.
To participate you must;
- Purchase and wear ladies’ dresses
- Be Female
- Be Born in the UK
- Aged between 18 and 35
- Shop both online and in stores
- Shop in Warehouse, Oasis, Topshop, River Island, Next or Dorothy Perkins
This involves an shopping task where you will be asked to do the following;
During the shopping task you will be provided with a scenario to find a dress for a specific occasion and you will visit different purpose built environments you regularly use when buying a dress for this occasion Electronic devices will also be provided for use (i.e. iphone, ipad and PC laptops/desktops).
Your dress selection will be recorded and you will be entered into a free prize draw to win this garment and/or a gift voucher.
During the shopping task you will be asked to provide a running commentary of what you are thinking and doing and the interviewer will ask you questions about what you tell her. This should take no longer than 1 hour in total.
Your actions on electronic devices will be screen recorded and you will be video and voice recorded (similar to CCTV in a store). This is to allow your interaction with garments to be identified and will form a visual map of this process for my research.
You will also be asked to complete a body satisfaction scale (say how you feel about different locations on a line drawing of a female, before and after the interview) and a short demographic and lifestyle survey before you attend. Please complete this at the below link;
A 3D body scan will then take place once the interview is over in your chosen dress and two scan positions. Your size and body shape (both are calculated through measurements) will be recorded from the 3D body scans and used within analysis of your information. If you would like to know this information, it can be emailed to you in pdf format.
For further information of the body scanning and interview process please see the 3D body scanning participant information sheet.