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Dr Luca Lo Sicco: Storybranding, creating standout brands starting with why

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Palazzo Riso

365 Via Vittorio Emanuele

90134 Palermo

Italy

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Discover the power of storybranding. Learn how to develop innovative marketing and branding strategies for achieving critical brand objectives.

Dr Luca Lo Sicco currently lives in Atlanta, Georgia (USA) where he is Professor of Fashion Marketing & Management and Associate Chair at SCAD University. Previously, Dr Lo Sicco has lived in London for more than 17 years where he was Course Director of Masters in Fashion Business at University of the Arts London, London College of Fashion. He has a wide international experience having taught in several countries such as New Zealand, Australia, China, Singapore, Brazil, Iran, France and Italy. Before starting his academic career, Dr Lo Sicco has worked in the Fashion Industry for companies such as Gucci, Valentino, Fendi, and Carlin International Paris. His publications and articles centre on his research interests which include the evolution of luxury brand management and the development and application of teaching models to improve creativity in academic environments. Member of the Interdisciplinary research committe at Mensfield College, University of Oxford (UK) for 8 years, he has joined, two years ago, the progressive connexions research group also based in Oxford.


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Palazzo Riso

365 Via Vittorio Emanuele

90134 Palermo

Italy

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No Refunds

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