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Dr. Alexander Osterwalder - "How to Build Invincible Companies"

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Columbia Startup Lab Mezzanine

69 Charlton St @ Varick

Gound Floor WeWork SoHo West

New York, NY 10014

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Interactive Lecture-Workshop on Corporate Innovation

“How to Build Invincible Companies”

With Internationally Recognized Thought Leader on Entrepreneurship and Innovation

Dr. Alexander Osterwalder

author of “Business Model Generation” and “Value Proposition Design”

Tuesday, October 23 - 6:30 p.m. to 8:00 p.m.
(doors open at 6:00 p.m.)

This talk is geared for senior leaders in established companies

hosted by
Columbia University Entrepreneurship, Innovation, and Design at The Columbia Startup Lab

Dr. Alexander Osterwalder


Join Alexander Osterwalder, one of the world’s most influential proponents of business model innovation for a highly interactive, lecture-workshop. Learn new frameworks for how large companies innovate through rapid experimentation with business models and value propositions.

This hands-on experience will provide sneak previews and insights into the rough content of Mr. Osterwalder’s forthcoming book “Invincible Companies” (Nov 2019).

What You Can Expect to Learn:

  • What organizations need to do to survive and thrive in the rapidly changing business dynamics of today’s world.
  • How to design an innovation culture, innovation portfolios, and the corresponding organizational structures, while remaining world class at managing the existing business.
  • How to work with Business Model Mechanics that allow established multinationals to compete on better business models rather than just compete on new products, technologies, and price.

Who should attend?

  • The talk is geared for senior leaders in established companies. A small number of slots will be reserved for resident ventures at the Columbia Startup Lab.


Alex Osterwalder is co-founder of Strategyzer, an innovation powerhouse that helps organizations develop growth engines, better customer understanding, more attractive value propositions and powerful business models. Alex is the author of “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers” and “Value Proposition Design: How to Create Products and Services Customers Want”and is No. 7 on the Thinkers50 list of leading management Thinkers in the world”


One of the world’s most influential proponents of business model innovation and value proposition design, Alexander (Alex) Osterwalder provides a framework for large companies and startups to innovate by rapidly experimenting with new business models and value propositions.


Osterwalder invented the Business Model Canvas, Value Proposition Canvas, Culture Map, and Business Portfolio Map, to help business people with practical tools to help address important strategic jobs. He simplifies the strategy development process, turning complex concepts into digestible visual models. As a result, a better language for identifying and communicating value is created and disseminated throughout an organization. Osterwalder’s talks – which illuminate the application of these practical tools with current market examples – consistently rank first or second among his peers at global conferences. By punctuating his informative speeches with humor and interactive exercises, Osterwalder establishes a deep and direct connection with audiences ranging from five to 5,000 and beyond, commanding high levels of participation, engagement and enthusiasm. His speeches further reveal how his business model and value proposition frameworks allow companies to grasp and maintain a competitive advantage in the midst of a crowded, or previously uncharted, industry.


A passionate entrepreneur, in 2010, Osterwalder co-founded Strategyzer, a leading innovation powerhouse that helps organizations develop growth engines, improve customer understanding, and establish more attractive value propositions and business models. His world-renowned Business Model Canvas is trusted by more than five million business practitioners from leading global companies, such as Coca-Cola, GE, Mastercard, Ericsson, Fujitsu, 3M, Intel and Microsoft, and is outlined in his international best-seller, “Business Model Generation” (Wiley, 2010), which was named among the 12 best business books of all time by USA Today. His second book, “Value Proposition Design: How to Create Products and Services Customers Want” (Wiley, 2014), continues the conversation by addressing how to find a better fit between a product and its intended market.


Osterwalder won the 2015 strategy award from Thinkers50 and currently ranks #7 among the top 50 business thinkers of the world. In 2013, he won the European Union’s inaugural Innovation Luminary Award. A frequent keynote speaker at Fortune 500 companies, Osterwalder travels the world discussing his ideas and strategies at leading universities such as Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD. He holds a doctorate from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization aimed at eliminating HIV/AIDS and Malaria.



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Date and Time

Location

Columbia Startup Lab Mezzanine

69 Charlton St @ Varick

Gound Floor WeWork SoHo West

New York, NY 10014

View Map

Refund Policy

Refunds up to 1 day before event

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