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DON'T PANIC! How Brands Can Thrive in Chaos (Part 1)

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The first of two online events from the British Brands Group offers insights on how brands can respond to this fast-changing world.

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The last year has seen a resurgence of large grocery retailers and the accelerated growth of e-commerce. Profitability remains challenging however, leading to hard negotiations and a drive for simplicity which is reducing ranges and replacing promotions from everyday low pricing.

Meanwhile the expansion plans of the discount channel continue unchecked. At the same time technology is shaping the store of the future whilst new partnerships are forming to deliver over the last mile.

The ‘shopper journey’ is more complex, operating across channels and media, and competition from more sophisticated private label remains a constant threat to brands.

Predicting which of these disruptions will stick and which will be left behind is hard, but the question remains: where do brands need to focus in order to be relevant to and appeal to shoppers, on shelf, across channels and along the journey? These are the topics to be explored in this event.

Chairman: Adam Leyland, Editor, The Grocer

Panellists:

Amy Palmer, Associate Director, Coca-Cola European Partners

Benedict Evans, Independent Analyst

Alan Giles, Saïd Business School

Nick Theodore, Founder and CEO, Virtual Store TrialsThis event is being organised in support of the Museum of Brands, Notting Hill, which re-opens on 21st May after closure due to the pandemic. Tickets are available in return for a donation to the Museum. Minimum donation: £1. Those donating £10 or more will be eligible for a free annual pass to the Museum. All proceeds after the Eventbrite fee go to the Museum of Brands.

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