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Do-It-Yourself Usability Testing Workshop With Steve Krug

Fresh Tilled Soil

Thursday, April 18, 2013 from 9:00 AM to 5:00 PM (EDT)

Do-It-Yourself Usability Testing Workshop With Steve...

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
General 25 Tickets Ended $750.00 $0.00
Group (3+ attendees)   more info 36 Tickets Ended $675.00 $0.00

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Event Details

Is your website, application, or mobile design keeping users coming back, or driving them away? There's one surefire way to find out: usability testing.

Usability testing is the single most valuable thing you can do to improve a website, web application, mobile app, or piece of software. It can uncover hidden roadblocks in your design, content, and/or platform technology that prevents users from performing desired actions like signing up, checking out, or clicking through (to name a few.) 

In this interactive one day workshop, usability expert & acclaimed author, Steve Krug, will teach you how to do your own low-cost/no-cost usability testing that's simple enough to make it a routine part of your design process. The workshop curriculum closely follows methodology detailed in his second book, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. 

At the end of the day, you'll leave with everything you need to conduct your own affordable user testing. Come and learn what small changes you make make to your site or web app that could have a big impact on your bottom line.


Steve Krug has run this workshop for audiences all over the world, and is finally bringing it back to Boston this Spring- a return that's been 4 years in the making! Don't miss out--it may be four more years 'til it happens again!

Full day session includes lunch, and social hour with drinks after the workshop.

See Steve's site for more about the workshop agenda and a list of frequently asked questions.


Who Should Attend:

  • Marketers - Usability testing can pinpoint the culprit behind troublesome website analytics like low conversion rates or poor user engagement. If your app or site isn't performing as you'd hoped, and you'd like to have a say in measuring the effectiveness of your product architecture, this course is for you.
  • Entrepreneurs You may have a fantastic product, but if your users can't use it simply and easily, then you're out of luck! Make sure your site structure is conducive to your end users' goals. A great and affordable way to improve your product, without investing extra capital.
  • Product Managers Where are your product weaknesses that may be causing users to turn to competitors? Usability testing can help you optimize user experience to convert loyal users.
  • Designers & Developers - Whether or not you're the one conducting usability testing, understanding best practice and psychology behind effective methods can offer great value to your perspective on building client designs and A/B testing.


About The Instructor:

Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 300,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook, Rocket Surgery Made Easy.

The books were based on the 20+ years he’s spent as a usability consultant for a wide variety of clients like Apple,,, NPR, the International Monetary Fund, and many others. His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.




Groups of three or more get a 10% discount. Select ticket type "Group" when registering.



Payment is required in advance; but it is refundable, less a $100 processing fee, if you notify us at least one week before the workshop. If you fail to attend and do not notify us at least one week in advance, your money will not be refunded.

Substitutions are accepted if we are notified no later than the day before the workshop. Notify us about cancellations or substitutions by sending a message to Fresh Tilled Soil.


Have questions about Do-It-Yourself Usability Testing Workshop With Steve Krug? Contact Fresh Tilled Soil

When & Where

Fresh Tilled Soil
480 Pleasant Street
Watertown, MA 02472

Thursday, April 18, 2013 from 9:00 AM to 5:00 PM (EDT)

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