San Francisco, California
London, United Kingdom
**The Description of this event has been changed**
7-9 PM - EVENT: DIY PR Workshop - Create and refine a PR campaign for your business or product with PR Guru Joe Dolce
You need to get the word out about your new product/baby/company, but have no budget for a PR firm. What to do? “Startup” and “DIY” belong together by nature. But when it comes to marketing & PR, there is definitely a difference between a cool, grassroots, “DIY” campaign, and one that actually feels like amateur hour.
In this hands-on workshop, Joe will work with you to develop the critical components of a PR strategy: your message, how to differentiate it from the competition, methods for communicating your message, and which outlets to target. You will leave this workshop with new content and the skills to put it to work the very next day.
$10- workshop, hands-on work, networking to follow
Don't forget to bring your laptop and material to workshop!
About Joe Dolce
Founder, Joe Dolce Communications
Joe Dolce is a veteran media and PR executive. He has successfully trained celebrities, CEOs, authors, leading scientists, academics, doctors, chefs, PR professionals, journalists, and business leaders in crisis management mode. Over his career, he has repositioned two major magazines, launched one New York City nightclub and one website. He has been the Editor-in-Chief of Details and Star magazines; Features Editor at Vogue; and Arts Editor at Harper’s Bazaar. Joe has also worked doing Public Relations and constructing effective messaging and positioning campaigns for brands and personalities, large and small. He has also interviewed leaders in business, media, the arts and sciences – Hugh Hefner, Barry Diller, Dr. Andrew Weil, Julia Child, Dr. Antonio Damasio, River Phoenix to name a few, giving him additional insight into how clients should prepare their own message for the media. LinkedIn
When & Where
Stamford Innovation Center
As Connecticut’s premiere resource for community-based Innovation, The SIC team is always on the lookout for ways to engage members of the Northeast business and technology community. We want to be the resource where people go when they have a question about technology, careers, business, strategy, etc. We are here to help the tech and startup community where we work and live participate in global thought leadership communities centered around new technology and business models.
From our global entreprenurship work with Sikorsky Innovations, to executive events featuring national leaders like Steve Hafner of Kayak, VCs including Marc Michel, Skyler Fernandes, and David Teten, and classroom education on a wide variety of business, marketing and technology topics, our goal is to provide a platform for entrepreneurs to gain access to key contacts and for startup, technology, small business and enterprise professionals to learn and grow around skills that are critial, in a high-impact format that can't be matched by online courses or a traditional university.
If you have any ideas for a class you'd like to take or an event you'd like to see, please let us know by writing team (at) stamfordicenter.com.