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DIY Marketing: Measuring Success Online with Google Analytics

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Location

Frankston Foundry

1-3 Keys Street

Frankston, VIC 3199

Australia

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DIY Marketing: Measuring success online with Google Analytics
Presented by Frankston Foundry

When: Tuesday 18 April or Tuesday 17 October
Time: 6–8pm
Where: 1–3 Keys Street, Frankston 3199
Cost: $40 (Inc. GST)
Bookings: frankston.vic.gov.au/workshops
Phone:
1300 322 322
Email: business@frankston.vic.gov.au

Google Analytics is the most commonly used marketing analytics tool in the world, offering businesses invaluable insight into the health of their website and marketing effectiveness.

With all the data, dashboards and graphs offered by Google Analytics, it’s easy to feel overwhelmed. This workshop will make understanding key features simple, and help you more effectively evaluate your online business data.

Outcomes:
• How to install Google Analytics
• An understanding of key website analytics terminology
• An understanding of how to measure key success metrics for your business
• A ‘cheat sheet’ to refer to after the session

Requirements:
• Laptop

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Location

Frankston Foundry

1-3 Keys Street

Frankston, VIC 3199

Australia

View Map

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