DIY E-Commerce Revealed

Choices abound for integrating e-commerce functionality into a website – so many choices that it's hard to know where to start. And there are serious legal and financial repercussions for getting it wrong.

From accepting credit card payments using Paypal or Square, to implementing a full shopping cart solution with Magento, BigCommerce, or Shopify, deciding on the right e-commerce platform has far-reaching implications for success, liability and the bottom line.

BigCommerce partner executive Justin Platt will walk us through some typical e-commerce requirements, discuss several popular e-commerce solutions and explore what makes them a good fit in particular situations. He'll also share valuable best practices for optimizing performance and streamlining maintenance of an e-commerce program.